All Elite Wrestling (AEW) has steadily built a reputation as the promotion featuring some of the world‘s top wrestling talent. Under Tony Khan’s leadership, AEW’s roster includes a mix of standout independent wrestlers and veterans from major companies like WWE, NJPW, CMLL, and TNA. While AEW’s backstage staff also reflects this blend, with former WWE figures such as Billy Gunn, Dustin Rhodes, Serena Deeb, Dean Malenko, and Josh Mathews, speculation has emerged around WWE Hall of Famer Brian “Road Dogg” James potentially joining AEW in a backstage role following his recent departure from WWE.
Though bringing in an experienced veteran like Road Dogg might seem advantageous for a growing promotion like AEW, there are several reasons Tony Khan should exercise caution before making this hire, particularly given the unique culture and creative direction AEW has cultivated.
Fan Backlash Surrounds Road Dogg’s WWE Creative Roles
Brian James, known as Road Dogg, returned to WWE in 2011 after nearly ten years away and rejoined forces with Billy Gunn as part of the New Age Outlaws. Besides occasional on-screen appearances, he transitioned into backstage roles, eventually becoming a producer and later a writer, advancing to head writer for WWE’s SmackDown brand.
Despite these titles, Road Dogg’s tenure as a creative leader has faced significant criticism from WWE fans. When he was appointed co-head writer of SmackDown last year, many fans expressed dissatisfaction with his prior contributions to the show’s creative direction. The negative sentiment was strong enough that AJ Styles publicly defended Road Dogg on X/Twitter, addressing the backlash he faced.
“I just want you guys to know what an outstanding human being Road Dogg is, and to be fair to the man, he is working tirelessly behind the scenes.” – AJ Styles, WWE Superstar
This fan discontent has also seemed to affect SmackDown’s television ratings in recent times. While Road Dogg’s influence isn’t solely responsible, his creative leadership has not significantly improved audience reception. Given this history, Tony Khan should carefully consider whether Road Dogg’s creative approach aligns with AEW’s vision before bringing him on board.
Road Dogg’s Background May Clash with AEW’s Booking Philosophy
AEW and WWE, while operating in the same industry, adopt notably different approaches to storytelling and match presentation. AEW focuses heavily on delivering high-quality in-ring action and building wrestler credibility through athleticism and uniqueness. Oppositely, WWE emphasizes character-driven narratives and promotional hype involving video packages, promos, and character-building segments to engage its audience.
This fundamental difference means working successfully within AEW’s creative system requires an understanding and respect for its distinct philosophy. Road Dogg’s booking history largely reflects WWE’s style, which has not always been well-received by its fanbase. His past creative decisions and public comments suggest he may struggle to adapt to AEW’s model, making his potential fit behind the scenes uncertain.
Long-Standing Ties to Triple H Could Create Complications
Brian James has maintained a close friendship with WWE executive and Chief Content Officer Triple H for over two decades. Both men were key members of the revered faction D-Generation X (DX) and later collaborated in significant backstage roles within WWE. This longstanding relationship may have influenced James’s appointment as SmackDown co-head writer in 2022.
The depth of this connection could present concerns for Tony Khan. Road Dogg’s strong WWE ties could impact contract negotiations and raise questions about divided loyalties. Additionally, if Road Dogg were to return to WWE after a brief tenure at AEW, he might share proprietary insights about AEW’s creative processes, business strategies, and future plans with Triple H, potentially undermining AEW’s competitive position.
Such risks, combined with creative and cultural mismatches, make the prospect of hiring Road Dogg a complex and potentially disadvantageous move for AEW’s management.
Implications for AEW’s Future Direction
AEW prides itself on fostering a distinct style that highlights wrestling prowess and innovation, differentiating itself from WWE’s entertainment-heavy focus. Hiring a veteran like Road Dogg could risk diluting that identity, especially given his WWE-centric background and controversial creative record.
As Tony Khan continues to build AEW’s future, ensuring hires align with the company’s ethos and fan expectations is critical. Road Dogg’s links to WWE, past creative criticisms, and potential conflicts of interest serve as valid warnings. AEW’s leadership will likely weigh these factors carefully before deciding whether to bring him onto their team.
Before judging this guy from his past performance as the head writer. Just know that there was a man who picked it apart to the point that it was no longer his ideas anymore. 🤔 https://t.co/WnDXRjyuEI
— AJ Styles (@AJStylesOrg) February 17, 2025
