WWE has recently surprised fans by pairing Alexa Bliss with Charlotte Flair, an unusual duo in the current landscape. Since Alexa Bliss made her return to WWE programming, she has actively sought a connection with Charlotte Flair, who has resisted sharing the spotlight. Despite Flair’s initial reluctance, both women joined forces on the July 4th episode of SmackDown, securing a spot in the WWE Women’s Tag Team Championship match set for Evolution 2.
This alliance marks an unusual shift for Flair, especially after her comeback from a serious injury and her victory at the 2025 Royal Rumble. Wrestling insiders suggest that WWE’s decision may have deeper motivations behind this newly formed team.
WWE’s Strategy to Shift Charlotte Flair’s Character Perception
Former WWE writer Vince Russo offered insight on the reasoning behind this pairing, discussing it on the BroDown podcast. Russo believes WWE’s intent is to reshape Charlotte Flair’s character by associating her closely with Alexa Bliss. This seems to be an effort to generate positive crowd reaction toward Flair, traditionally portrayed as a distant or aloof figure.
This is their attempt to make Charlotte Flair babyface by giving her a rub with Alexa Bliss. However, there’s no story here. Alexa Bliss, there has been no explanation of why she’s saddling up Flair.Give me something man. She’s not trying to really befriend Charlotte. She’s just showing up wherever Charlotte is. Give me something, give me a reason first that so I can understand, wrap my head around it.
—Vince Russo, Former WWE Writer
Russo criticized the lack of a clear narrative explaining why Bliss is so fixated on Flair. Without a defined story, the motivation behind their partnership remains unclear, which might hinder the audience’s emotional investment in this team.
Other Noteworthy WWE Developments
While the Alexa Bliss Charlotte Flair WWE Team dominates headlines, other significant backstage stories continue to unfold. One former WWE Champion speculates that John Cena might be avoiding a final in-ring encounter with him, fueling speculation about Cena’s future matches.
Meanwhile, Roman Reigns reportedly sought an ex-WWE backstage figure to act as his personal writer, indicating Reigns’ interest in controlling his narrative and promo content more tightly.
Additionally, AEW is considering expanding its weekly television programming with plans for a third show potentially moving forward. This development may intensify competition between wrestling promotions.
On WWE’s flagship SmackDown, a notable error went largely unnoticed by viewers, and an independent wrestling promoter expressed criticism over WWE’s upcoming decision to return WrestleMania to Las Vegas in 2026, highlighting dissatisfaction within wrestling circles about the venue switch.
After a recent SmackDown episode, two prominent WWE stars intervened to assist Jacob Fatu and Jimmy Uso, showcasing solidarity among wrestlers despite ongoing storyline rivalries.
Lastly, a seven-time champion has re-signed with WWE, committing to remain with the company, while AEW star Adam Page has expressed optimism, stating the promotion’s energy and excitement have returned after a period of stagnation.
Implications for WWE’s Women’s Tag Team Division
The forced team-up of Alexa Bliss and Charlotte Flair could redefine WWE’s direction for its women’s tag team division. Given the effort to recast Charlotte Flair’s image through this partnership, success or failure may significantly influence future character arcs and storyline dynamics in WWE. Fans and critics alike will be watching closely during Evolution 2 to see if this pair can deliver compelling in-ring performances while advancing the company’s narrative goals.
This move underscores WWE’s ongoing challenges in balancing star power with authentic storytelling, making the Alexa Bliss Charlotte Flair WWE team both a critical test and potentially a turning point in the company’s creative approach toward its female talent.
