Former WWE Women’s Champion Ronda Rousey openly criticized WWE’s decision to book her feud against Alexa Bliss, sparking renewed debate around the Alexa Bliss WWE booking controversy. In a recent interview on The Lapsed Fan podcast, Rousey described the matchup as “ridiculous,” stressing that it was driven primarily by merchandising rather than wrestling merit.
The fact that they had me fighting Alexa Bliss at all was fcking ridiculous,
Rousey said.
And you wanna know why they had me against Alexa Bliss? Because she had the most merch sales at the time… Like, what the fck!? That’s your decision-making process?
— Ronda Rousey, Former WWE Women’s Champion
MJF Responds with a Business Perspective on Wrestling Booking
The blunt remarks from Rousey quickly circulated online, catching the attention of Maxwell Jacob Friedman (MJF), a leading figure in AEW known for his candid opinions. MJF responded by framing the situation within the broader realities of professional wrestling as a business rather than purely a sport or athletic competition.
It’s almost like pro wrestling much like any professional sport functions as a business. F*cking crazy 🤯
— Maxwell Jacob Friedman™️ (MJF)
He expanded on this viewpoint, emphasizing the booking strategy behind pairing Rousey with Bliss. According to him, it was designed to maximize audience interest and revenue rather than focus solely on athletic superiority.
Made her look good? No clue what you’re talking about. Rhonda was the superior athlete. However it was good match making on part of the people structuring the fight card because both pro wrestlers would move the most tickets and draw the most ratings.
— Maxwell Jacob Friedman™️ (MJF)
The Impact of Booking Choices on Rousey’s WWE Career
Ronda Rousey’s tenure in WWE included headline feuds and title reigns, but her recent statements reveal ongoing dissatisfaction with the creative directions taken during her time in the company. She has implied that such decisions limited her potential and contributed to her eventual departure from WWE.
Meanwhile, MJF continues to be a prominent voice in AEW, unafraid to share his perspectives on wrestling dynamics and industry practices, further fueling discussions like the Alexa Bliss WWE booking controversy among fans and insiders alike.
