Ronda Rousey openly criticized her WWE feud with Alexa Bliss, expressing frustration over the reasons she was paired against Bliss in the ring. Speaking in an interview with The Last Fan, Rousey revealed that the primary reason behind the matchup was Bliss’s merchandise sales, which influenced WWE’s decision more than competitive storytelling. This sparked controversy as Rousey called the choice “ridiculous,” highlighting how business metrics impacted creative matchups during her time in WWE.
She explained that the decision to have her compete against Alexa Bliss was not based on wrestling chemistry or storyline logic but rather driven by Bliss’s popularity in merchandise, a factor WWE often uses to promote certain wrestlers. Rousey clearly disagreed with this approach and expressed strong dissatisfaction with how WWE managed her early rivalries.
“The fact that they had me fighting Alexa Bliss at all was f***ing ridiculous, and you want to know why they had me against Alexa Bliss? Because she had the most merch sales at the time! Like, what the f**k? That’s your decision-making process?” —Ronda Rousey
Ongoing Frustrations With WWE Beyond Alexa Bliss
Alexa Bliss was not the only source of Rousey’s discontent with WWE. Throughout her wrestling career, she voiced ongoing frustrations with the company’s demanding travel schedule and the way it affected her overall experience. Rousey highlighted that what was initially an enjoyable challenge eventually became draining and unenjoyable as WWE’s expectations mounted.
When asked about her future in WWE, Rousey gave a strong indication that she does not plan to return. She referred to her WWE stint as something now behind her and conveyed that her motivation to wrestle was tied closely to working with specific friends from the Four Horsewomen group, which WWE largely did not accommodate.
“Pretty much, I’d say so. I got into WWE because I wanted to be able to wrestle with my girls, you know, the Four Horsewomen and be able to wrestle with my friends. And they kind of dangled that carrot for my whole run and never let it happen. And then the second run, they kept dangling it. And then by the end, I was like, I’m f***ing leaving unless I can wrestle with Shayna [Baszler]. And that’s how I was able to do it at all. And now nobody even works there anymore.” —Ronda Rousey
Rousey’s comments reflect a deep sense of disappointment with WWE’s creative direction and treatment of talent she cared about, reinforcing her decision to step away from the wrestling world entirely.
The Lasting Impact and What Lies Ahead for Rousey
Ronda Rousey’s blunt criticism of the Alexa Bliss WWE feud controversy sheds light on how business decisions can overshadow athletic competition in wrestling entertainment. Her public disapproval and refusal to return to WWE underscore a rift between her expectations as a performer and the organization’s priorities. With her departure marked as final, Rousey appears focused on closing this chapter of her career and exploring other opportunities beyond professional wrestling.
