Big Bill and Bryan Keith officially adopted the new team name “Paid In Full” as they began competing together in Ring of Honor (ROH) television in early 2026. This change follows their previous involvement in Chris Jericho’s Learning Tree faction, although Jericho has not appeared on AEW television since April 2025 after publicly expressing his dissatisfaction with the duo. The relaunch as Paid In Full aims to establish their presence independently in the professional wrestling scene.
Formation and Debut Victories of Paid In Full
The pairing of Big Bill and Bryan Keith began in August 2024, and by early 2026, they were actively performing under their new identity. Paid In Full secured a notable win against Darian Bengston and Kiran Grey during a ROH TV broadcast, demonstrating their growing momentum. This victory represented an important step for the team in making a mark on the promotion’s competitive tag team division.
Official Trademark Filed for ‘Paid In Full’ Name
On February 23, 2026, All Elite Wrestling (AEW) filed a trademark application for the name “Paid In Full” specifically covering tag team wrestling performances. The trademark description details its scope as involving entertaining live professional wrestling exhibitions by a tag team during wrestling events. This legal move solidifies AEW’s intention to promote Big Bill and Bryan Keith under this new brand in various wrestling entertainment contexts.
Community Reaction and In-Ring Impact
Paid In Full has already begun to attract attention within the wrestling community. ROH’s official Twitter account noted the team’s eagerness to compete, tweeting,
“Paid in Full @bountykeith and @TheCaZXL didn’t want to wait for the celebration for Top Flight to be over!”
This enthusiasm underscores the team’s drive to quickly establish themselves as contenders within ROH’s tag team ranks. Wrestling fans and analysts are watching their progress closely as they build their reputation in the sport.
Implications for AEW and ROH Wrestling Landscape
The emergence of Paid In Full marks a pivotal moment in the careers of Big Bill and Bryan Keith, as they transition from being part of a larger faction to carving out their identity as a dedicated tag team. This rebranding aligns with AEW’s strategic emphasis on building distinct wrestling acts and enhancing the tag division’s depth. With AEW’s trademark application, Paid In Full is positioned for expanded appearances in live events and televised programs, potentially shaping future storylines in both AEW and ROH.
Paid in Full @bountykeith and @TheCaZXL didn’t want to wait for the celebration for Top Flight to be over!
📺 Watch ROH TV on #HonorClub at https://t.co/8dcdtxr3sN pic.twitter.com/eVhHOtcgPS
— ROH – Ring of Honor Wrestling (@ringofhonor) March 6, 2026
