Braun Strowman, whose real name is Adam Joseph Scherr, was released from his WWE contract on May 2, 2025. After remaining largely quiet about his future plans since leaving World Wrestling Entertainment for the second time, Strowman has now revealed that he is pursuing a new career focused on tequila, signaling a significant shift from his wrestling past.
The former WWE Universal Champion described himself as a “redneck” who once had a “cool job” and emphasized that despite his fame, he does not consider himself a celebrity. Instead, he intends to leverage the goodwill gained during his wrestling tenure to build his new business venture in the spirits industry, centered on his growing passion for tequila.
Exploring a Passion for Tequila While Leaving the Door Open for Wrestling
Strowman discussed his evolving interests beyond the wrestling ring and expressed openness to returning to professional wrestling in the future. However, at this moment, he is focused on embracing fresh experiences and pursuing his enthusiasm for tequila through a partnership with an undisclosed tequila brand.
He conveyed a personal connection with the tequila he endorses, highlighting shared values of hard work and authenticity. This brand resonates with him because it aligns with his own mindset, especially its commitment to quality and straightforwardness.
“I’m looking forward to rekindling relationships with family and friends that I’ve missed out on and things that you know you just don’t get to do while you’re on the road because it’s so busy. I’m looking for real organic things and passions and experiences. […]I’ve really, really learned that I like tequila. Not just any tequila. It’s got to be good. I found one that, well, reminds me of me. They’re hard working, they believe in themselves, they don’t cut corners, and they’re not full of sh**.That’s why I don’t think I’m a celebrity. I’m just a redneck that had a cool job. I’m a redneck that enjoys tequila. I’m a redneck that enjoys good tequila. Maybe I’m even your tequila poppy. So that being said, I’m making a journey into a space that I’ve never been before. I can’t wait to share it with you in the tequila that I’ve grown to love, that I believe in, and that I want to support along their journey and bring it to every one of y’all. I cannot wait to announce this. Stay tuned,”
—Braun Strowman
Rebuilding Personal Connections and Broadening Horizons Beyond Wrestling
One key motivator behind Strowman’s career transition is the desire to reconnect with his family and friends. He acknowledged how demanding a life on the road can be, pulling him away from meaningful relationships and everyday experiences. Now, he seeks “real organic things and passions,” aiming to ground himself more fully in those personal ties.
His new tequila focus represents not only a business move but also a chance to embrace a lifestyle shift that includes passions outside the limelight of wrestling. This venture marks Strowman’s entry into an industry that excites him personally and lets him share something he genuinely enjoys with his fans and followers.
Upcoming Projects Include Television and Culinary Endeavors
Beyond tequila, Braun revealed he has additional pursuits lined up, including a forthcoming television show and opportunities in the culinary field. These ventures show a broadening of his interests and talents, signaling his commitment to explore diverse avenues in entertainment and lifestyle industries.
Despite his pivot to new ventures, Strowman remains open about a potential wrestling return. While no immediate plans have been detailed, his willingness to return highlights his ongoing connection to professional wrestling and its significance throughout his career.
Implications of Strowman’s Career Evolution and Future Prospects
Braun Strowman’s shift into the tequila business reflects a deliberate move to reinvent himself after a successful wrestling career, allowing him to balance personal growth with professional reinvention. His focus on authenticity and hard work fits the image he consistently portrayed in WWE, making this new chapter feel like a natural extension rather than a complete departure.
The combination of rekindled relationships, new business ventures, and potential media projects places Strowman in a promising position to sustain his public profile and impact in different fields. Fans and observers alike will be keen to follow his journey, curious if and when he will step back into the wrestling world, as well as how his tequila partnership and other endeavors unfold.
