Charlotte Flair made her comeback at the 2025 WWE Royal Rumble after recovering from a serious knee injury, immediately winning the Women’s Rumble match. Initially returning as a babyface, Flair’s character quickly shifted back to the established heel persona familiar to fans during her WWE Women’s Championship match against Tiffany Stratton at WrestleMania 41. However, her WWE character has since undergone a significant transformation, largely due to her partnership with Alexa Bliss, leading to a more positive reception from fans.
Partnership with Alexa Bliss Brings New Dimension to Flair’s Character
Though originally believed to be a temporary alliance, the tag team between Charlotte Flair and Alexa Bliss has deeply influenced Flair’s WWE persona. The duo captured the WWE Women’s Tag Team Championships from Roxanne Perez and Raquel Rodriguez at SummerSlam, solidifying their status as a formidable team. More than just winning titles, Bliss’s role helped humanize Flair’s character, allowing her to connect with audiences on a much more relatable level. This shift has transformed Flair back into a beloved babyface star alongside Bliss.
Flair Reflects on Her Character Transformation
In an appearance on Post Run High, Charlotte Flair spoke candidly about the impact Alexa Bliss has had on her character development. She explained how the fan response evolved as they began to see a clearer distinction between her real self and her WWE persona. Flair expressed that working alongside Bliss, whom she has known since early in her career, allowed her character to be portrayed with unexpected depth and authenticity.
“The fans are just now getting to enjoy the separation between who I am and the character. This Summer I’ve partnered with someone who I came up in the business with, her name is Alexa Bliss and she has been able to humanise my character in a way that I never thought was possible.”
— Charlotte Flair, WWE Superstar
“So I went from being like the number one hated female in the wrestling industry just like four months ago, to like ‘oh she’s not so bad’… I felt like Charlotte always had to be perfect because of the pressure of being Ric’s kid, being the 14-time Women’s Champion, always in the title picture. It was exhausting.”
— Charlotte Flair, WWE Superstar
Significance of This Shift for Flair’s WWE Career
This character evolution marks a notable moment in Charlotte Flair’s WWE journey, offering her a fresh dynamic that contrasts with her former intense, perfection-driven persona. The partnership with Alexa Bliss not only revitalizes her role but also strengthens her connection with fans, suggesting potential for more compelling storylines ahead. As reigning WWE Women’s Tag Team Champions, their alliance emphasizes teamwork and emotional depth, which could impact future championship pursuits and character interactions on WWE programming.
Charlotte Flair on her WWE character change since teaming with Alexa Bliss:
“She has been able to humanise my character in a way that I never thought was possible”.
(Post Run High)pic.twitter.com/P3FzaYdFAk
— WrestleTalk (@WrestleTalk_TV) September 18, 2025
