During an appearance on WKMG, WWE talent Chelsea Green shared insights into the company’s creative process, shedding light on how storylines and shows are developed. Green detailed how the creative flow starts from Triple H and moves down through various teams before reaching the performers, revealing how the company balances scripted content with improvisation.
The Step-by-Step Development of WWE Show Content
Green explained that the creative direction begins with Triple H and the core creative team, who spend time shaping the show’s overall presentation, from the theme to the story arcs. After this initial phase, another group of writers crafts the scripts, including pre-taped segments. Finally, these scripts are passed on to the WWE talent who either memorize their parts or adjust them on the spot depending on their relationship with the company and their own creativity.
“Basically, it goes from Triple H down to the creative team, and they’ll spend the week molding the show, molding the look of the show, the theme, the arc of the show, and the storylines. Then it’ll trickle down to another team of writers, and they’ll write out the pre-tapes and the scripts and things like that. Then it’s given to the talent, and depending on who it is, we either memorize the script and go out there or improvise. It just depends on the trust and faith that WWE has in you, and also maybe how creative you are, maybe how much you love to improvise.”
Chelsea Green, WWE Star
Improvisation and Time Management in WWE Performances
Green emphasized her fondness for improvisation, particularly due to its connection with comedy. She enjoys reshaping scripted material into something unexpected, which can lead to spontaneous moments that challenge her fellow performers. Despite this freedom, there are strict time constraints during live segments, meaning rehearsals are crucial to make sure the show runs smoothly without cutting into others’ screen time.
“I love improvisation, and I love comedy, so I like to rework a script to be really outlandish and ridiculous, and then I like to surprise my scene partner with things that I’ll say in the moment to try to make them break character. But we do have little things like rehearsals and stuff like that when we’re going through backstages and things that are going to go live, because at the end of the day, we’ve only got X amount of time we cannot go over. The minute that we go over that time, we’re taking out of somebody else’s precious minutes in the ring or backstage, and you just never want to do that. I want to make sure that as many wrestlers are seen on TV every week as we can possibly see.”
Chelsea Green, WWE Star
Implications for WWE Talent and Future Programming
These revelations offer a clearer picture of the balance WWE strikes between scripting and performer creativity, highlighting the trust placed in wrestlers like Green. Understanding the creative hierarchy and time sensitivities reveals how WWE prioritizes efficient storytelling and broad wrestler exposure. As the company continues to evolve its programming, the dynamic between scripted narrative and on-the-fly improvisation is likely to stay an essential aspect of its live entertainment.
