The ongoing collaboration between WWE and Saudi Arabia has sparked debate, yet Cody Rhodes has expressed his support for the relationship. Speaking to Justin Barrasso of the Boston Herald, Rhodes emphasized the importance of WWE’s connection with audiences globally, including those in Saudi Arabia.
WWE’s Multi-Year Event Schedule in Saudi Arabia
Under a multi-year agreement with Saudi Arabia’s General Entertainment Authority, WWE is scheduled to host multiple live events annually in the Gulf nation. For 2026, at least three events, including the prestigious Royal Rumble, are planned. This deal extends through 2028, confirming WWE’s long-term presence in the region.
Rhodes Highlights WWE’s Global Reach and Fan Unity
Rhodes described WWE as “a non-partisan brand” that follows its audience wherever they are. He reflected on his experiences in Saudi Arabia, noting the striking similarities among fans from different parts of the world, united by their passion for WWE. He expressed pride in representing the brand during challenging times and connecting with diverse fanbases.
“WWE is a non-partisan brand. We go where the show goes. One of the biggest eye-opening moments when you go to Saudi Arabia with WWE is when you look out at the fans at the show… there is such a similarity between those who are hungry for WWE back home and those who are hungry for it in Europe and those who are so hungry for it all over the world. I feel so honoured, especially in tumultuous times, to be able to go,” —Cody Rhodes
Future of WWE’s Saudi Arabia Partnership
WWE Chief Content Officer Paul ‘Triple H’ Levesque has affirmed that the partnership with Saudi Arabia is expected to continue. The long-term agreement reflects WWE’s commitment to expanding its global presence and reaching diverse audiences through live events in the Gulf.
