WWE fans can now spot Jey Uso on Minute Maid juice containers as part of the Jey Uso WWE Minute Maid juice partnership, following his recent rise to WWE World Heavyweight Champion. This major partnership brings wrestling superstars like Uso, Cody Rhodes, and Bianca Belair to supermarket aisles, marking a vibrant collaboration between WWE and the iconic juice brand.
WWE and Minute Maid Team Up for Nationwide Promotion
The deal between WWE and Minute Maid, named as WWE’s Official Juice Partner, was revealed in April ahead of WrestleMania 41. Since then, fans have noticed superstar-branded juice products, with one even spotting Cody Rhodes on the Fruit Punch flavor. This rollout puts WWE talents in the spotlight beyond the ring, making their presence felt in everyday settings like supermarkets and store shelves across North America.
As part of the campaign, the Bring The Juice section on Minute Maid’s website features Jey Uso, Cody Rhodes, and Bianca Belair. The campaign aims for strong cross-promotion, leveraging WWE’s wide fanbase for greater reach by integrating superstar branding into a variety of juice products on display for families and fans alike.
Details of the Multi-Level Collaboration
The partnership promises several unique integrations within WWE events and content. According to official statements, the agreement delivers
a wide range of integrations within key WWE assets.
—Fan, Event Observer. This includes new forms of in-match branding, custom content, and match sponsorships as described in
match sponsorships and integrations within Premium Live Events
—Fan, Event Observer. Fans can expect to see even more creative branding opportunities as these collaborative promotions continue to grow.
Commenting on the alliance, Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO, expressed enthusiasm about the expanded relationship:
We are excited to partner with The Coca-Cola Company to name Minute Maid the Official Juice Partner of WWE,
—Grant Norris-Jones, Executive Vice President & Head of Global Partnerships, TKO. He further highlighted the campaign’s innovation by noting,
Minute Maid is a trusted family brand with unmatched global reach, and we look forward to collaborating on new and innovative integrations that will resonate with both audiences.
—Grant Norris-Jones, Executive Vice President & Head of Global Partnerships, TKO.
Jorge Luzio, Head of Marketing for Minute Maid Juice Portfolio at The Coca-Cola Company, emphasized the cultural impact, stating,
As the world’s most iconic juice brand, we don’t just follow culture—we help shape it,
—Jorge Luzio, Head of Marketing, Minute Maid Juice Portfolio, North America. Luzio also shared,
This partnership with WWE allows us to tap into one of the most passionate fanbases in the world, bringing the juice to everyday moments and taking them from ordinary to legendary.
—Jorge Luzio, Head of Marketing, Minute Maid Juice Portfolio, North America.
What This Partnership Means for WWE and Juice Fans
The Minute Maid and WWE collaboration places wrestling superstars like Jey Uso, Cody Rhodes, and Bianca Belair directly in front of millions beyond wrestling broadcasts, highlighting the growing overlap between sports entertainment and leading brands. With unique branding on beloved juice products, this partnership energizes WWE’s already passionate fanbases and expands the reach of Minute Maid throughout North America. As the campaign continues, fans can look forward to even more customized content and event integrations, ensuring that WWE superstars remain front and center—in and out of the ring.
