John Cena’s WWE retirement tour is almost complete, with only a handful of appearances left on his itinerary. The “Leader of Cenation” last stepped into the ring during the Wrestlepalooza Premium Live Event and is set to face AJ Styles in an upcoming match at Crown Jewel in Perth. His ongoing John Cena WWE retirement tour has generated significant buzz, underscoring his status as one of professional wrestling’s biggest draws.
In the lead-up to his fight with AJ Styles, John Cena’s merchandise sales through the WWE shop have broken records. Within just 24 hours, fans purchased 383 T-shirts, 14 special edition spinner titles, and 137 towels and sweatbands linked to Cena’s Perth event. These impressive numbers highlight both his popularity and his ability to command attention for the Stamford-based wrestling promotion.
Veteran Journalist Suggests John Cena’s Final Match Should Elevate New Talent
On the Wrestling Time Machine podcast, Bill Apter, a seasoned wrestling journalist, shared his perspective on the potential opponents for John Cena’s last match at Saturday Night’s Main Event later this year. Apter emphasized the importance of using Cena’s farewell bout to boost emerging stars, expressing a desire for Cena to face Gunther, a former WWE World Heavyweight Champion, as his final adversary.

“We don’t know who his opponent is going to be yet. A lot of people are speculating it’s going to be Brock Lesnar. Cena is going to get the win over Lesnar to get even. But I don’t think that’s going to happen. What I would like to see happen, there’s another guy I want to see come back and be Cena’s final opponent. That would be Gunther. I think that would be a great final match. I want to see Cena vs. Gunther in Cena’s retirement match. And if Cena doesn’t win, it’s okay. Gunther gets stronger with the win over John Cena,” Bill said.
Gunther, often referred to as “The Ring General,” previously competed in his own retirement match against Goldberg earlier this year. With John Cena’s final appearances drawing near, speculation surrounds how the creative direction under Triple H’s leadership will unfold, particularly regarding Cena’s concluding storyline.
The Impact of John Cena’s Legacy on WWE’s Future
John Cena’s ability to attract fan interest is evident not only through his merchandise sales but also through ongoing discussions about his role in shaping future WWE stars. His popularity has cemented his legacy as a cornerstone of WWE programming, and the outcome of his retirement tour could significantly affect the dynamics within the company.
As he prepares for high-profile matches like the one against AJ Styles at Crown Jewel in Perth, Cena remains a pivotal figure whose presence continues to drive audience engagement. The choice of his final opponent and match result could either reinforce established rivalries or help elevate newer talent to the forefront of WWE’s storytelling efforts.
All sales numbers mentioned in this thread are taken directly from WWE Shop’s official website and reflect the real-time figures shown there.
The purchase links included are affiliate links, which means I may earn a small commission from qualifying sales (at no extra cost to… pic.twitter.com/m8aBhNcK6R
— WrestleSeek (@WrestleSeek) October 4, 2025
