WWE has partnered with collectible toy maker ghostwrite to create a unique tribute figure marking the conclusion of John Cena’s storied wrestling career. The collectible, titled You Can’t See Me, celebrates Cena’s iconic catchphrase and his status as a 17-time world champion, offering fans a special memento as he steps away from the ring.
This 11-inch figure features Cena’s signature hat and wristbands, with a partially transparent body that cleverly references the “You Can’t See Me” taunt. The release coincides with Cena’s final match scheduled for Saturday, December 13, during the Saturday Night’s Main Event held in Washington, D.C.
Ghostwrite’s Role in Crafting a Cultural Keepsake
Ghostwrite, founded by Josh Luber—the co-founder of StockX and Fanatics Collectibles—has made a name for combining cultural moments with collectible commerce. Their work spans partnerships with major sports leagues like the NBA, WNBA, MLB, and UFC, alongside deals with prominent brands. In this project, they aimed to capture the significance of Cena’s farewell through their exclusive collectible.
ghosts tell stories, and it’s hard to think of a story more compelling than this one: John Cena’s final match, 20+ years in the making. We’re honored to work with the WWE to create a collectible that captures this moment,
said Josh Luber, Founder and CEO of ghostwrite.
Availability and Auction Details for Fans
The John Cena You Can’t See Me figure is highly limited, with only 100 units created and just 75 available for public bidding. Interested collectors can participate through a Blind Dutch Auction on the ghostwrite website, which has already started.
Bidding continues until Thursday, October 2, at 9 p.m. Eastern time. The top 75 bidders will secure the figure at the final clearing price determined by the auction, making this a rare opportunity for dedicated fans and collectors to obtain a meaningful piece of wrestling history.
The Legacy and Impact of This Limited Collectible
This limited run collectible symbolizes an important moment in WWE and John Cena’s career, connecting fans with a tangible artifact inspired by his memorable persona. As Cena prepares for his last match, this figure offers a unique way to honor his two decades of impact in professional wrestling. The auction’s timing and exclusivity highlight the collectible’s value both as a tribute and a sought-after item among sports and entertainment enthusiasts.
