Kofi Kingston, a prominent member of the New Day faction, has expressed strong approval of WWE’s recent moves to expand its global presence. During an appearance on the Battleground Podcast, Kingston highlighted several initiatives the company has adopted, including the introduction of in-ring sponsorships and a noticeable increase in Premium Live Events (PLEs) held internationally.
Kingston believes that WWE’s efforts to broaden its reach are long overdue and reflect a positive change in the company’s approach to connecting with fans worldwide. He emphasized that these strategic decisions will likely strengthen WWE’s position on the global stage.
Kingston Highlights New Revenue Streams and International Shows
Kingston described the current period as a uniquely dynamic time for WWE, noting that the company has embraced a variety of innovative opportunities. He pointed out the inclusion of advertisements featured directly in the ring, citing examples like Slim Jim tables and the Prime hydration station as creative ways WWE is enhancing fan engagement and sponsorship integration.
We are in such a special time right now. And I was just talking about this in another interview, how, you know, WWE has always been about expanding, right? And branching out into different areas. But I feel like in the past year and a half, two years, we have really just kind of sunk our teeth into anything and everything that we possibly can,
Kingston said.
Bro, even like having advertisements in the ring — we should have been doing that, like a long time ago. The Slim Jim tables, the Prime station, you know what I mean. There’s just so many different ways of interacting, and we have just sunk our teeth into all of them. And I think it’s really, really cool.
In addition to sponsorships, Kingston is enthusiastic about WWE’s increased number of international events. He listed recent overseas shows such as Clash in Paris and upcoming events like Crown Jewel in Australia, expressing admiration for the company’s commitment to reaching global fans in person.
Not to mention all the international shows that we’ve had this year. We’ve had so many Premium Live Events overseas, Clash in Paris, Crown Jewel coming up in Australia. It’s just wild to me, man — like how we can keep on pushing the boundaries. And I love it, man. It’s really cool. And especially like worldwide, we have such a rabid fan base throughout the entire world. And they also deserve to have shows brought to them. They deserve to see shows live. And we are doing our best to get all over the world and get in front of the people who are some of our biggest fans.
Welcoming New Partnerships With AAA and Other Wrestling Promotions
Kingston also praised WWE’s recent collaborations with other wrestling organizations, particularly focusing on the relationship with Lucha Libre AAA following WWE’s acquisition earlier this year. This partnership is culminating in the upcoming Worlds Collide event in Las Vegas on September 12, which will feature a highly anticipated AAA Tag Team Championship match with Kingston and his New Day partner, Xavier Woods, challenging the reigning champions Psycho Clown and Pagano.
Like you were saying, the collaborations with different companies. With AAA, like, who would have ever thought? Getting to wrestle for the AAA Tag Team titles is going to be amazing at Worlds Collide,
Kingston reflected.
I’m still kind of in like awe that it’s actually even happening. We have a chance to bring some more tag team gold to the New Day side.
Details About the Worlds Collide Event and Its Significance
The Worlds Collide event is set to stream live on YouTube at 10 p.m. Eastern, presented in both English and Spanish, showcasing the diverse and international appeal WWE aims to cultivate. The event will highlight top-tier talent, including El Hijo del Vikingo defending the AAA Mega Championship against Dominik Mysterio in the main event.
This event exemplifies WWE’s strategy to blend talent and titles from different promotions, enhancing excitement and anticipation among fans globally. Kingston’s anticipation around competing for the AAA Tag Team titles further underlines how WWE’s new partnerships may open fresh championship opportunities and storylines.
Implications for WWE’s Future and Worldwide Fan Engagement
Kofi Kingston’s enthusiastic outlook on WWE’s global expansion and its new collaborative ventures underscores the company’s evolving approach to market growth and fan interaction. By integrating sponsorships creatively within shows and expanding in regions like Europe, Australia, and Latin America, WWE is positioning itself as an increasingly global entertainment leader.
These developments suggest that WWE will continue pushing boundaries to engage fans worldwide directly, leveraging partnerships and international events to strengthen its brand. Kingston’s role in prominent matches like those at Worlds Collide highlights how WWE’s global expansion benefits wrestlers and audiences alike, offering new platforms and opportunities across international wrestling communities.
