On June 17, WWE NXT delivered a headline segment centered on Mariah May that helped the program achieve a notable demographic ratings increase, even as total viewership slipped against fierce competition in primetime. The Mariah May NXT contract signing boosts ratings in a week that saw the show struggle to maintain last week’s audience due to competing events like the NHL Stanley Cup Finals.
Strong Demo, Drop in Overall Viewership Amid TV Rivalry
According to Programming Insider, the latest episode of WWE NXT attracted 660,000 viewers on The CW, dropping from the previous week’s 726,000, but managed a 0.16 rating in the coveted 18-49 age group—an uptick from the 0.15 recorded before. In terms of ranking among other English-language network primetime shows, NXT’s hold in the demographic was noteworthy. As reported by F4WOnline,
was tied for eighth place in the demo among the 11 English-language network TV shows in prime time.
This performance came despite tough opposition; the NHL Stanley Cup Finals Game 6, airing at the same time on TBS, garnered almost 2.4 million viewers and a 0.65 rating among 18-49-year-olds, representing a substantial draw away from standard wrestling fans.
Contract Signing Headlines, But Competition Stiff
The main event of the evening, Mariah May’s official NXT contract signing, was billed as the episode’s standout moment. The Glamour, however, was met with a harsh welcome as she was abruptly attacked and driven through a table by Fatal Influence following her signing. This angle was designed to introduce new tension into WWE NXT’s ongoing storylines. Additionally, Jordynne Grace made her debut during the same episode with a new entrance theme, though its reception seemed to be negative, possibly contributing to the audience shift.
NXT Ratings and Viewership Trends Over the Past Year
A review of NXT’s ratings trajectory reveals fluctuating interest and the impact of external competitive events. The show’s demographic share and viewership were as follows over the past twelve months:
1. June 18, 2024: 724,000 viewers / 0.26 demo
2. June 25: 611,000 / 0.18
3. July 2: 542,000 / 0.15
4. July 9: 656,000 / 0.24
5. July 16: 610,000 / 0.20
6. July 23: 633,000 / 0.19
7. July 30: 468,000 / 0.15 (SyFy)
8. Aug. 6: 534,000 / 0.16
9. Aug. 13: 617,000 / 0.17
10. Aug. 20: 639,000 / 0.16
11. Aug. 27: 615,000 / 0.17
12. Sept. 3: 631,000 / 0.17
13. Sept. 10: 628,000 / 0.19
14. Sept. 17: 677,000 / 0.21
15. Sept. 24: 620,000 / 0.19
16. Oct. 1: 895,000 / 0.26 (CW debut)
17. Oct. 8: 874,000 / 0.24
18. Oct. 15: 639,000 / 0.18
19. Oct. 22: 702,000 / 0.16
20. Oct. 29: 588,000 / 0.14
21. Nov. 6: 619,000 / 0.17 (out of slot)
22. Nov. 12: 631,000 / 0.16
23. Nov. 19: 672,000 / 0.19
24. Nov. 26: 632,000 / 0.15
25. Dec. 3: 593,000 / 0.13
26. Dec. 10: 680,000 / 0.17
27. Dec. 17: 708,000 / 0.16
28. Dec. 24: 723,000 / 0.14
29. Dec. 31: 626,000 / 0.15
30. Jan. 7, 2025: 798,000 / 0.21
31. Jan. 14: 779,000 / 0.17
32. Jan. 21: 812,000 / 0.22
33. Jan. 28: 827,000 / 0.19
34. Feb. 4: 766,000 / 0.20
35. Feb. 11: 801,000 / 0.18
36. Feb. 18: 689,000 / 0.17
37. Feb. 25: 799,000 / 0.19
38. March 4: 698,000 / 0.15
39. March 11: 732,000 / 0.15
40. March 18: 676,000 / 0.15
41. March 25: 741,000 / 0.16
42. April 1: 650,000 / 0.15
43. April 8: 683,000 / 0.17
44. April 15: 663,000 / 0.14
45. April 22: 686,000 / 0.17
46. April 29: 674,000 / 0.15
47. May 6: 652,000 / 0.14
48. May 13: 664,000 / 0.15
49. May 20: 697,000 / 0.13
50. May 27: 650,000 / 0.14
51. June 3: 684,000 / 0.15
52. June 10: 726,000 / 0.15
53. June 17: 660,000 / 0.16
Some fluctuations in numbers are related to schedule changes, with certain episodes airing on SyFy or at different times due to network transitions and special broadcasts.
What to Expect Next for NXT and Mariah May
Looking ahead, the program is set to move forward without major scheduling clashes, as major playoff competitions like the NBA and NHL are now off the air. This could help WWE NXT stabilize its audience and potentially see gains if notable attractions like Mariah May’s storyline continue to catch interest. The show remains a consistent presence in the 18-49 demo, with The Glamour’s contract signing storyline and future rivalries poised to shape audience trends in the coming weeks. As WWE focuses on balancing fresh attractions with ongoing developments, both viewership and the all-important demo ratings will be key indicators to watch in the months ahead.
