The popular K-drama Bitch X Rich 2, starring Red Velvet’s Yeri, concluded its run on August 3. To celebrate the finale, Yeri’s new agency, BLITZWAY Entertainment, released a behind-the-scenes video from the production’s wrap-up event. The clip captured Irene, Yeri’s fellow Red Velvet member, visiting the set to congratulate her.
However, fans quickly noticed that Irene’s face appeared blurred in the footage, prompting widespread curiosity and online discussions. The video shows Irene presenting Yeri with a large bouquet of flowers and singing a congratulatory song, yet the unusual blurring raised questions among viewers about why this minor moment was edited in such a way.
Contrasting Images Spark Further Curiosity
Shortly after the video was shared, Yeri posted a clear photo alongside Irene on her personal Instagram, showing her bandmate’s face unobstructed. This difference between the agency-released video and Yeri’s personal social media post led fans to speculate about the reasons behind the blur effect applied in the official clip.
Some believe the blur might be connected to agency regulations, considering Yeri recently left SM Entertainment, the agency representing Red Velvet. Others think the editing could stem from a lack of formal permission to include Irene in the video distributed by BLITZWAY. Since Yeri personally shared the Instagram photo, it likely was not subject to the same restrictions as official company content.

One fan expressed a calm perspective, commenting,
“Seems like no big deal.” —Fan
This topic rapidly gained traction on the Korean forum TheQoo, where netizens shared various guesses about the situation.
Yeri Reflects on Her Departure from SM Entertainment
On August 8, KST, Yeri appeared as a guest on Hyeri’s YouTube program, Hyell’s Club, where she spoke openly about her experience leaving SM Entertainment. She described the emotional weight of her contract ending and the uncertainties that followed without much time for planning.
During the conversation, Yeri revealed that her manager at BLITZWAY shares a compatible personality with her, which has facilitated a smooth working relationship. Hyeri, herself having gone through an agency change, sympathized with Yeri’s transition.
“At that time, I really felt like I was finally standing on my own,”
Hyeri recalled, reflecting on her own similar experience.
Despite the abrupt timing and unclear future, Yeri expressed appreciation for the support she received throughout the process. She affirmed that moving on from SM was worthwhile and conveyed satisfaction with her new agency’s approach.
Yeri’s Role and the Status of Bitch X Rich 2
Yeri currently stars as Baek Je-na in Bitch X Rich 2, an influential figure in the elite Cheongdam International High School. Baek Je-na is portrayed as the school’s feared and dominant “queen bee,” surrounding a drama about social hierarchies and mystery.
The storyline centers on Kim Hye-in, played by Lee Eun-saem, who comes from a poor but academically talented background. Hye-in witnesses a murder at the school, leading to Baek Je-na becoming the main suspect. The series delves into the unfolding investigation and the cruelty embedded within the school’s elite circles.
The drama’s second season aired between July 3 and August 1. Although fans are eager for more, the production team has not officially announced whether a third season will be produced.
Significance of the Blurred Face Incident for Red Velvet and Their Fans
The blurring of Irene’s face in Yeri’s agency-shared video highlights the complexities that arise when members of a popular group move between agencies. This incident underscores possible contractual or legal constraints impacting content sharing, especially when former bandmates appear in new company media. Fans’ attention to such details reflects the ongoing interest in Red Velvet’s dynamics, as well as the shifting career paths of its members.
Going forward, how agencies handle cross-appearances and content releases involving former contract members may affect public relations and fan engagement, suggesting a careful balance between respecting individual privacy and satisfying fan curiosity.
