Roman Reigns and Nike’s Jordan Brand announced a highly anticipated collaboration called the Air Reigns collection, with plans for a 2025 release. However, as half of 2025 has passed, details about the sneaker drop remain scarce, sparking questions about whether the Bloodline-branded shoes will hit the market soon.
The Origins of the Roman Reigns Nike Jordan Partnership
Roman Reigns, one of the most influential figures in wrestling, revealed his partnership with Nike’s Jordan Brand on April 7, 2024, following his loss at WrestleMania 39. The Grand Slam Champion and former Intercontinental Champion shared the announcement on Instagram, introducing the project as the “Air Reigns” sneaker line. This venture reflects Reigns’ deep connection to sneaker culture, especially his long-standing admiration for the Jordan brand.
Coverage from GQ confirmed that Reigns has access to rare Jordan models and teased that the Bloodline-themed collection would debut in 2025. The launch was initially expected in January 2025, with availability through select showrooms and Nike’s official website, priced around $200. Despite this promising outlook, neither Nike nor Reigns have provided updates since the initial announcement, fueling uncertainty about the collection’s status.
“Of course, it’s not all that surprising that Roman Reigns would have access to whichever rare Js he chooses. In April, just days after losing his title to Rhodes at WrestleMania 39, Reigns announced a partnership with Jordan Brand that will see the release of Bloodline-branded sneakers beginning in 2025.” —GQ report
Roman Reigns’ Extensive and Impressive Sneaker Collection
Roman Reigns is well-known as a sneaker enthusiast who takes pride in his collection. He frequently sports size 15 Jordan sneakers, including notable pairs like the Trophy Room x Air Jordan 1 Low and Air Jordan 33 SE Black Cement, enhancing his WWE persona and style. His genuine passion for sneakers is evident both inside and outside the ring.
In a 2022 interview on SI Media with Jimmy Traina, Reigns estimated his collection to be about 75 pairs, though he acknowledged having around 30 more pairs still boxed and unworn. This means his shoe count likely exceeds 100 pairs, reflecting his serious dedication as a collector and aficionado.
“Just on the shelves alone, probably 75 pairs or so. Well there’s, still boxed and untouched, there’s another probably 30 pairs that haven’t even been laced up or worn. I could literally just put them back and sell them third party.” —Roman Reigns
Among his favorites remain the Jordan 1s, which Reigns has mentioned repeatedly as his top choice. Given his ongoing interest and the passage of time since his last public count, it is reasonable to assume his collection has grown further, blending rare finds with classic releases.
The Bloodline’s Competitive Sneaker Culture
Roman Reigns’ sneaker obsession extends to his family, who share a similar passion for Jordans and sneaker culture. When asked about the sneaker competition within his family, Reigns emphasized his superior range and connection to shoe culture, confidently claiming an edge over his cousins, The Usos, and even Dwayne Johnson.
“The Usos, they definitely have a nice selection, they’ve been rocking the ones a lot for a long time. Dwayne, I mean, he has his own, you know, it’s a different story, he’s making his own stuff at Under Armour. But, I mean, as far as the diversity and the throwbacks and, I think, you know, connecting with, like, the culture of shoes, I think I’m the guy.” —Roman Reigns
Reigns pointed out his consistent display of fresh pairs every Friday during WWE appearances, further underlining his sneaker prowess within the family and his public persona. This ongoing friendly rivalry highlights sneaker culture’s importance within the Bloodline and ties to identity and style.
Current Uncertainty Surrounding the Air Reigns Sneaker Release
Originally slated for early 2025, the Air Reigns sneaker collection’s silence in recent months has left fans and sneakerheads puzzled. Reports from SEScoops indicated the drop would happen in select locations and online, but now, no new information regarding the release date or pricing updates has been shared by Roman Reigns or Nike.
This pause raises speculation about potential delays or changes in the launch plan, reflecting common challenges in high-profile collaborations. The sneaker community remains hopeful, given the buzz surrounding Reigns’ stature and his influence both inside WWE and as a cultural figure.
What the Collaboration Could Mean for Sneaker Culture and WWE
If the Bloodline-themed sneakers do arrive as promised, they would merge sports entertainment with sneaker culture in a unique way, highlighting Roman Reigns’ crossover appeal. The collaboration not only celebrates his personal style but also strengthens the Jordan Brand’s presence in wrestling and related fanbases.
For WWE fans and sneaker collectors alike, the Air Reigns line represents a fusion of identity, fashion, and hype, potentially creating a new milestone in athlete-endorsed sneaker releases. The collection’s success could influence future partnerships between wrestlers and major brands, expanding the scope of merchandising beyond the squared circle.
Meanwhile, Roman Reigns continues to cement his legacy as both a dominant force in WWE and a style icon, maintaining his spot as a top influencer in sneaker culture.
