WWE is committing to a significant singles push for Jacob Fatu following his recent separation from Solo Sikoa. The company is planning to elevate Fatu’s presence as a babyface wrestler, aiming to feature him prominently across multiple platforms in the coming months, according to a report from WrestleVotes Radio.
Company Plans Extensive Marketing and Promotion
To support Fatu’s rising star, WWE intends to launch exclusive city-themed merchandise for “The Samoan Werewolf.” These new items will be designed in collaboration with local sports teams and will be available at arenas and stadiums nationwide. This approach highlights WWE’s confidence in Fatu’s marketability and appeal.
Fatu’s Rise Compared to Top WWE Legends
The marketing effort reserved for Fatu is typically dedicated to only the most elite WWE talents. Industry insiders have noted the company’s intention to position him alongside well-known names in WWE history.
That kind of marketing effort has historically been reserved for elite talent, which speaks volumes about how highly the company views Jacob Fatu potential… you’re talking to guys like John Cena and Steve Austin, and now they’re going to throw Jacob Fatu into this scenario.
—WrestleVotes Radio
Broader Implications for WWE’s Future Storylines
Jacob Fatu’s rapid ascent follows significant events in WWE, including the return of Roman Reigns. WWE appears focused on building fresh narratives centered on Fatu’s character, reflecting a strategic shift in the roster’s dynamics.
We are told, Jacob Fatu’s rise as a top-tier baby face is officially underway with the company ready to elevate his profile, not just on screen, but through heavy promotion and public appearances.
—WrestleVotes Radio
By investing in Jacob Fatu’s singles career and integrating exclusive merchandise tied to local fanbases, WWE is signaling its long-term commitment to his development as a key player. This push is likely to have a noticeable impact on upcoming storylines and live event promotions. Fans can expect to see an increased focus on Fatu in WWE programming and related marketing efforts in the near future.
