Lola Vice, born Valerie Loureda, is an American professional wrestler and former mixed martial artist currently signed to WWE’s NXT brand. Known for her dynamic in-ring style that fuses martial arts techniques with professional wrestling, Vice has rapidly become one of NXT’s most exciting performers. Her seamless transition from MMA to wrestling highlights her versatility, athleticism, and dedication to combat sports.
Bio
Valerie Loureda was born on July 19, 1998, in Miami, Florida. She stands 5 feet 4 inches tall and weighs approximately 128 pounds. Vice’s martial arts background is extensive, beginning with Taekwondo, where she earned a 4th dan black belt and achieved international championship status. Before joining WWE, she competed in Bellator MMA, compiling a record of 4 wins and 1 loss as a flyweight fighter. In 2022, she signed with WWE and adopted the ring name Lola Vice, quickly becoming a standout athlete in NXT.
Early Life
Growing up in Miami, Vice was immersed in martial arts from a young age, influenced heavily by her father, Frank Loureda, who owned a Taekwondo academy for over 35 years and worked as a stunt actor. Her mother, a teacher and former dancer, also encouraged her athletic ambitions. Lola began training in Taekwondo early, developing a strong foundation that fueled her success in MMA and now professional wrestling.
Family
Lola Vice is of Cuban descent and is a first-generation American. She has two younger sisters, Natalie and Francesca Loureda. Vice credits her family’s immigrant background and their dedication to martial arts as major influences on her career. She often honors the sacrifices made by her grandparents, who emigrated from Cuba, as key motivators in her pursuit of excellence.
Career
Lola Vice’s MMA career took off in Bellator, where she earned a 4–1 record. She made her transition to professional wrestling in 2022, signing with WWE and debuting in-ring at an NXT live event in October 2022. She officially assumed the ring name Lola Vice in December 2022 and made her televised debut on NXT Level Up in January 2023. Vice’s breakthrough came in October 2023 when she won the NXT Women’s Breakout Tournament, earning a shot at the NXT Women’s Championship. Although she fell short in her title challenge at Vengeance Day in February 2024, she remains a prominent and rising star within NXT.
Net Worth
Lola Vice’s estimated net worth is approximately $1 million. Her earnings derive from her WWE salary, merchandise sales, endorsement deals with brands such as Monster Energy, Gymshark, and Manscaped, as well as income from modeling, acting, and her popular YouTube channel where she shares behind-the-scenes content. Vice currently resides in Miami, Florida, in a home featuring a swimming pool and garden.