Tony Khan, the Creative Head of All Elite Wrestling (AEW), is currently preparing for the 2025 edition of All In, which will take place at Globe Life Field in Arlington, Texas, in just days. Khan recently addressed WWE’s strategy of scheduling multiple events during the same weekend as AEW’s pay-per-view, drawing attention amid growing fan discussions.
AEW’s Upcoming All In Event Faces WWE Competition
AEW is set to deliver its highly anticipated All In: Texas pay-per-view on July 12, featuring a lineup filled with high-profile matches and championship bouts. This event arrives after AEW’s successful stadium shows at Wembley in 2023 and 2024 and is already shaping up as a milestone for the promotion. However, WWE has arranged several programs to run concurrently, including Saturday Night’s Main Event XL, NXT’s The Great American Bash, and Evolution 2025, presenting a unique challenge for AEW’s viewership and ticket sales.
Khan’s Measured Response to WWE’s Counter-Programming
When questioned about WWE’s counter-programming moves aimed at AEW All In, Tony Khan responded by emphasizing his commitment to delivering the strongest possible event without engaging in direct competition. Instead of engaging in rivalry rhetoric, Khan highlighted focusing on AEW’s own product and the upcoming stadium show, signaling a more restrained and respectful approach compared to previous years.
This calm stance sparked a surge of positive reactions from fans on social media platforms like X (formerly Twitter). Many expressed approval of Khan’s choice to avoid conflict and trust AEW’s distinct appeal. Users appreciated his clear focus on promotion rather than confrontation, suggesting that this shift in tone may reflect a strategic evolution.
“That’s the best answer he’s ever given, and the only answer he should ever give to questions like this. That’s a fight you don’t want, so don’t encourage it. Be your own thing. Do your own thing,” —Fan
“Now he’s getting it,” —User on social media
“This was a good answer. Don’t worry about the competition. Focus on your product and good things will happen,” —Another user
Meanwhile, WWE has recently faced criticism for appearing to under-promote Evolution, especially given the event’s rescheduling to conflict with the All In weekend. This backdrop adds complexity to the unfolding weekend of wrestling events in July.
Matches Expected at AEW All In: Texas 2025
This year’s All In event is positioned not only as a business achievement but also as a showcase of some of AEW’s most exciting talent and championship rivalries. The announced matches include:
- Casino Gauntlet Match determining a future contender for the Men’s World Championship
- Casino Gauntlet Match for a future Women’s World Championship opportunity
- Adam Cole defending the TNT Championship against Kyle Fletcher
- A three-way AEW World Tag Team Championship bout featuring The Hurt Syndicate, The Patriarchy, and JetSpeed
- The Young Bucks facing Swerve Strickland and Will Ospreay
- Kenny Omega, AEW International Champion, versus Kazuchika Okada, AEW Continental Champion, for the unified AEW championship
- Toni Storm defending the AEW Women’s World Championship against Mercedes Mone
- Jon Moxley defending the AEW Men’s World Championship in a Texas Death Match against Hangman Adam Page
The event is anticipated to be a major draw for wrestling fans, with the expectations for high-energy performances and potential title changes.
The Importance of Tony Khan’s Approach for AEW’s Future
Tony Khan’s subdued and reflective approach to the competition between AEW and WWE demonstrates a mature shift in his leadership style as AEW prepares for one of its biggest shows yet. By focusing on the quality of AEW’s own event rather than dwelling on WWE’s scheduling strategy, Khan acknowledges that the long-term health of his promotion depends on its unique identity and strengths.
How AEW and WWE’s overlapping events influence each other this weekend remains to be seen, but Khan’s remarks suggest that AEW’s team is prioritizing excellence and authenticity. Fans will soon discover whether this careful preparation leads to success on July 12 at Globe Life Field, potentially setting new standards for AEW All In and its place in professional wrestling’s evolving landscape.
Our Reader’s Queries
Q. Is Tony Khan a billionaire?
A. Tony is a real billionaire. He either fully or partially owns four sports teams and is expected to inherit his father’s $15 billion business.
