Tony Khan, the leader of All Elite Wrestling (AEW), has shared insights into his unique approach to announcing matches. Rather than revealing all bouts far in advance, AEW typically waits until the day of their shows, such as Dynamite or Collision, to disclose most matchups. Khan explained that this tactic helps generate more fan interest and conversation around the events as they unfold. By holding back details, AEW sparks immediate engagement and enthusiasm among viewers, keeping the show’s momentum high.
The AEW promotion, which started in 2019 and has since grown significantly, is currently enjoying considerable success. The recent All In event received widespread acclaim, and the company boasts two World Champions who rank among the most popular figures in wrestling history. AEW’s upcoming Forbidden Door event in London, co-promoted with New Japan Pro-Wrestling (NJPW), reflects the ongoing collaboration that enhances AEW’s global appeal.
Khan’s Strategy for Maximizing Audience Interaction
In a recent social media video, Tony Khan responded to questions about why AEW holds off on most match announcements until show day. He described it as a straightforward method to boost audience interaction. Khan noted that many wrestling promotions release key details at this time since such announcements tend to receive the highest engagement.
“A lot of times, wrestling companies will make some announcements on the day of the show because they get engagement. It’s a way to get you talking about the show, get you interested in the show.” —Tony Khan, AEW CEO
He further emphasized the effectiveness of this approach in driving fan interest immediately before the show starts.
“Typically, those match announcements are the most engagement you’re gonna get on the day of the show. I think they do very, very well,” —Tony Khan, AEW CEO
Current Match Announcements Highlight AEW Storylines
For the July 23 edition of Dynamite, AEW has announced two matches thus far. Newly crowned World Champion Hangman Adam Page will face Wheeler Yuta, continuing their ongoing rivalry connected to the Death Riders faction. This match adds depth to an intense storyline that has captivated fans.
Additionally, the Women’s World Championship Eliminator will pit Timeless Toni Storm against Billie Starkz. The winner of this bout will earn a title opportunity for AEW’s coveted Women’s World Championship, raising the stakes for both competitors and adding anticipation for the fans.
Significance of AEW’s Announcement Tactics
Tony Khan’s AEW announcement strategy not only sustains fan excitement but also reflects a broader understanding of how modern wrestling promotions can cultivate engagement in a fast-paced digital environment. Keeping major match details under wraps until the last moment helps AEW maintain a strong connection with its audience and encourages real-time social media interaction.
As AEW continues to expand, including major international events like Forbidden Door in London, this approach is likely to remain a key part of the company’s promotional efforts. Fans can expect that the company will keep using strategic announcements to maximize interest, loyalty, and anticipation for every event.
