All Elite Wrestling (AEW) has experienced remarkable growth this year, thanks largely to Tony Khan’s innovative booking decisions. The company, based in Jacksonville, continues to attract a growing fan base week after week. This surge in popularity was highlighted by the outstanding success of the All In 2025 pay-per-view event, signaling strong momentum for AEW’s future.
Maxwell Jacob Friedman, widely known as MJF, is one of AEW’s leading superstars and former holder of both the AEW World and International Championships. After winning the men’s casino gauntlet match at All In 2025, MJF secured a guaranteed future opportunity to challenge for the AEW World Title. In a recent discussion with Adrian Hernandez, MJF spoke candidly about Tony Khan’s evolving approach to managing the company and how it has shaped AEW’s current achievements.
MJF praises Khan’s focused professionalism and AEW’s rapid financial success
MJF described Tony Khan’s current strategy as markedly different from before, emphasizing the promoter’s singular focus on AEW. Despite personal animosities, MJF acknowledged the effectiveness of Khan’s discipline and dedication, which have pushed AEW to become the second most financially successful professional wrestling organization in history, all within six years of operation.
“Tony’s approach now is a whole lot different. This is the most professional he has ever been online. He is only talking about our company. He’s not throwing pot shots. And that’s because the truth is, he really is only focused on our s***. Fully. And I will give him credit for that………As much as I hate his guts, you have to give him credit for that. You have to. We are the second most financially successful professional wrestling company of all time. After only six years. It sounds fake, but it’s not,” MJF said. (From 11:05 to 12:21)
Strategic partnership with Warner Bros. Discovery as AEW’s cornerstone
In October 2024, AEW secured a multi-year contract extension with Warner Bros. Discovery (WBD), a deal that Tony Khan considers crucial to the company’s ongoing success. In an interview with Business Insider, Khan described the partnership as the essential foundation supporting AEW’s growth and stability.
“The lifeblood of AEW, really, is the partnership with Warner Bros. Discovery,” said the 42-year-old. [H/T Wrestling attitude]
Looking ahead: AEW’s future prospects and growth
As AEW continues to expand its influence in the wrestling world, the company’s relationship with WBD, combined with Khan’s dedicated leadership, suggests a promising road ahead. Additionally, AEW’s sister promotion, Ring of Honor, stands to benefit from these developments, further strengthening the wrestling landscape under Khan’s vision.
