All eyes are on Tony Khan’s booking strategy for AEW Fyter Fest 2025, with the event combining both Dynamite and Collision into one major spectacle set to unfold tomorrow night. The show’s structure, coming just under 40 days before AEW All In: Texas and only weeks ahead of Grand Slam: Mexico, adds extra importance as fans and industry insiders evaluate how AEW navigates this key period.
The Need to Avoid Filler Matches and Balance the Action
AEW’s Fyter Fest 2025 boasts several marquee matches and surprise segments, packed into a four-hour show that exceeds standard weekly offerings. While Tony Khan is known for delivering action-packed, match-heavy cards, this approach doesn’t always yield positive outcomes. Often, the addition of last-minute bouts–especially those lacking star power or narrative relevance–can interrupt momentum and risk fan fatigue.
A non-pay-per-view setup gives AEW an opportunity to fine-tune the balance between wrestling and storytelling. Instead of cramming every minute with matches that dilute the overall experience, introducing well-crafted non-wrestling segments would help retain the audience’s attention and highlight major stars. This careful mix encourages fans to tune in, knowing they’ll see both big in-ring moments and thoughtfully developed angles.

Long-Term Storytelling: Building Hype Without Sacrificing Logic
With AEW now enjoying a brief period between major events, Tony Khan must be strategic in pacing narratives to allow storylines to breathe and anticipation for AEW All In: Texas and Grand Slam: Mexico to grow. The slow build of main feuds is key, as Grand Slam is imminent and All In looms on the horizon, both of which demand careful hype and logical continuity. Recent examples include confirmed world title matches and central storylines, such as that between MJF and the Hurt Syndicate, which needs meaningful narrative progression.
If pivotal angles fail to advance during Fyter Fest 2025–for instance, the aftermath of Friedman joining a new group–segments may end up feeling empty, wasting precious on-air time. These storylines must clarify their purpose to fans and move the overarching company narrative forward, or risk losing the engagement built from a successful Double or Nothing weekend.
The Dangers of Unexpected Swerves and Sudden Title Changes
While unpredictability is often celebrated in wrestling, Tony Khan must be careful not to introduce unnecessary twists that disrupt major trajectories. Swift, untelegraphed changes–such as a top star like Kenny Omega losing the International Championship during the pivotal four-way match–could destabilize current plans and confuse the fan base. There’s strong speculation that Omega will carry the title to All In: Texas, possibly to face Kazuchika Okada, meaning any sudden swerve would alter much-anticipated plans.
Similarly, unexpected booking decisions affecting other main-event talents like Jon Moxley or Toni Storm could undermine months of careful build for marquee matchups. The risk is that pulling dramatic upsets too abruptly, without grounding them in story logic, could undermine both storyline credibility and fan enthusiasm at this crucial stage.
Potential Outcomes and the Stakes for AEW’s Future Events
If Tony Khan can strike the right balance during AEW Fyter Fest 2025, the event could generate lasting excitement and set a strong tone for the run-up to both Grand Slam: Mexico and AEW All In: Texas. With a sizable window and a hungry audience coming off a highly regarded Double or Nothing, AEW has a real chance to elevate its product and keep momentum on its side.
However, missteps such as overloading the card, neglecting narrative advancement, or derailing long-term storylines with unnecessary twists could squander recent goodwill. As the pro wrestling landscape continues to evolve, how Tony Khan manages these crucial choices will have repercussions not just for Fyter Fest, but for the entire company’s trajectory in 2025.
