AEW President and CEO Tony Khan praised the recent All Out event as one of the company’s biggest pay-per-views of the year during the post-event media session. The event, held before a packed arena of over 13,000 fans, marked AEW’s first PPV broadcast on HBO Max, a milestone that Khan believes significantly expanded the audience reach.
Success of AEW’s Partnership with Warner Bros. Discovery
Khan emphasized the crucial role of AEW’s collaboration with Warner Bros. Discovery, calling it the “lifeblood” of the company’s growth. He noted the excitement within AEW about delivering a top-tier event that resonated with fans both in the arena and via streaming platforms.
“Over 13,000 people here in the arena tonight, our first ever PPV on HBO Max, we did it. I understand the PPV on HBO Max was a big hit, I don’t have all the numbers from all the carriers yet, but this is gonna be one of our biggest PPVs certainly of this year and we’re all excited about it because it was really important for AEW to deliver a home run. The relationship between AEW and Warner Bros. Discovery is absolutely the lifeblood of AEW.”
Tony Khan, AEW President and CEO
AEW’s Media Strategy and Future Prospects for Pay-Per-View
When asked about the future of AEW content distribution and the role of pay-per-view, Khan highlighted the recent achievement of having all shows available on a single media company in the U.S. This consolidation includes broadcasts on TBS, TNT, and now HBO Max for PPVs, exemplifying a streamlined approach to content delivery.
“Well tonight we’ve had a great milestone domestically in the United States we are carrying everything on one media company. Everything is on TBS, TNT, and HBO Max in the U.S., every show we do you can watch that way, as of tonight, that’s the first time that’s the case. It’s the first time we’ve had HBO Max PPV. Based on the reception and feedback I’ve got since the end of the show, just hearing the early preliminary feedback, I think it’s a huge success. AEW is delivering great numbers on PPV, this has been a great year on PPV for AEW, so I think the things we’ve been doing have been working really well.”
Tony Khan, AEW President and CEO
Implications for AEW’s Growth Trajectory
Khan’s reflections on the event and media strategy suggest a positive outlook for AEW’s expansion in the competitive wrestling market. The successful integration of HBO Max PPV into AEW’s distribution is expected to enhance viewership and revenue streams, positioning the company for continued prominence in live events and media partnerships across the United States.
