AEW president Tony Khan has praised Toni Storm as one of the company’s most iconic stars, recognizing her evolution into a top wrestler in the promotion. Over the past few years, Toni Storm’s development into her ‘Timeless’ persona has established her as a standout performer within AEW, further cementing her status among wrestling’s notable names.
Toni Storm’s Continued Prominence After Championship Loss
Although Toni Storm’s latest run with the AEW Women’s World Championship concluded at the All Out event, her influence in AEW remains strong. Khan emphasized that her prominence goes beyond titles, highlighting her charisma and presence as key reasons for her ongoing success. Storm has become an essential figure in AEW’s women’s division, showcasing remarkable in-ring ability and fan engagement.
Khan Highlights the Unique ‘Timeless’ Persona
In a recent interview with Going Ringside, Tony Khan expressed his admiration for Storm’s character transformation. He noted that despite her young age during AEW’s early days, she already possessed an aura far beyond her years. Khan described how Storm’s ‘Timeless’ persona combines charisma, wrestling skill, and a distinctive style that resonates deeply with the audience.
“I think that she is an icon, and I think that iconic presence was always inside of her, and that’s what I told her when we started this. That she has that presence.”
– Tony Khan, AEW President
He further explained that Toni Storm was able to embody the qualities of a classic movie star with her ‘Timeless’ character, noting that she became the first AEW wrestler to be featured on TCM (Turner Classic Movies), alongside the company’s broadcasts on TBS and TNT platforms.
“She was, at the time, in her mid-20s, yet she had this Timeless presence that she was gonna clearly have throughout her career. This aura, this way of speaking, all these things that Toni Storm brings. And she’s an incredible wrestler and she’s so charismatic, and the fans respect her.”
– Tony Khan, AEW President
“This transition she’s made to Timeless Toni Storm, she’s found the classic movie star inside of herself and she’s become the first wrestler, not only – of all the AEW stars, we’re on TBS, we’re on TNT – but also the first wrestler now to be on TCM, Turner Classic Movies.”
– Tony Khan, AEW President
Storm’s Role in AEW’s Positive Momentum
Toni Storm’s combination of skill and charisma is credited with contributing to AEW’s success in 2025. Khan praised her impact on the promotion’s momentum, describing Storm as a central figure in AEW’s strong performance this year.
“Timeless Toni Storm is one of the biggest stars in wrestling, and she is one of the great reasons why AEW is having a great 2025 right now, and it’s the tremendous, tremendous wrestling of Timeless Toni Storm.”
– Tony Khan, AEW President
Impact and Expectations for the Future
Toni Storm’s continued prominence signals a promising future both for her career and for AEW’s women’s division. As one of the company’s charismatic leading figures, her presence bolsters AEW’s competitive profile and offers fans a compelling performer to follow. Her evolution into the ‘Timeless’ character illustrates a blend of athleticism and entertainment that enhances AEW’s growing appeal across various media platforms.
