In a candid update on the Tony Khan ROH media strategy, Tony Khan has outlined significant new directions and ambitions for Ring of Honor, more than two years after acquiring the wrestling promotion in March 2022. Khan is weighing the company‘s unique identity while seeking growth opportunities through strategic media and branding decisions that may shape its long-term trajectory.
Charting a Distinct Path for Ring of Honor
During a recent conversation with WFAA, Tony Khan discussed the extensive development work undertaken to set Ring of Honor apart from other wrestling organizations, including his flagship, AEW. Emphasizing the structural differences between the two entities, Khan remarked,
“I still think there’s a great chance to develop ROH. We really have done a lot of work to develop ROH. They are unique companies, structurally,”
—Tony Khan, Owner
Although he has previously considered merging the branding of AEW and ROH more closely, Khan currently feels that maintaining clear distinctions benefits both companies. He explained,
“I think that does make a lot of sense, and I still think there’s merit to that, but there are also a lot of reasons why I’ve positioned (ROH) the way I have. Ring of Honor, I still think we have a chance to strike at great opportunities.”
—Tony Khan, Owner
Taking Lead from AEW’s Success in Media Deals
Khan assessed AEW’s substantial media rights deals as a valuable example for ROH’s potential future negotiations. The financial milestones reached by All Elite Wrestling have set a high benchmark for Ring of Honor as it seeks to secure its own lucrative agreements in a competitive market. He pointed out,
“AEW has made huge media rights deals that have changed the landscape for all wrestling companies, including ROH, and any deal we do, it’s got to make really good sense for everyone involved, including us at ROH and also AEW.”
—Tony Khan, Owner
Praise for ROH Champions and Company Direction
Reflecting on Ring of Honor’s current status, Tony Khan expressed strong approval for the company‘s progress and the achievements of its talent. He specifically highlighted leading champions by name, affirming the positive trajectory under his guidance. Khan stated,
Image of: Tony Khan
“So, that is something I’ve considered… Right now, I think we’ve done a great job positioning the company as leaders, with leading champions like Athena and Bandido.”
—Tony Khan, Owner
What Lies Ahead for ROH
The direction outlined by Tony Khan suggests that Ring of Honor will continue to explore fresh media partnerships and refine its identity distinct from AEW, with a focus on long-term growth and smart negotiation. The leadership shown by champions like Athena and Bandido further strengthens the brand as it navigates a shifting wrestling landscape. The evolving Tony Khan ROH media strategy will likely influence upcoming business moves, the broader wrestling market, and future opportunities for talent and fans alike.
Anthony Livas is a journalist at CynicalTimes.org, covering the world of All Elite Wrestling (AEW).
With three years of experience, he provides comprehensive reporting on AEW’s men’s and women’s divisions, pay-per-views, and weekly show highlights.
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