The rivalry between All Elite Wrestling (AEW) and World Wrestling Entertainment (WWE) continues as both companies prepare for a direct confrontation on February 28. WWE’s Elimination Chamber event is scheduled to air simultaneously with AEW’s weekly show Collision. This marks the latest instance of WWE strategically placing its shows to coincide with AEW programming, aiming to challenge Tony Khan‘s Jacksonville-based promotion. Despite this, Khan has chosen not to alter AEW’s broadcast time, maintaining their usual schedule amid increasing competition from WWE’s Stamford headquarters.
History of Scheduling Conflicts Highlights WWE’s Strategic Counter-Programming
WWE has repeatedly positioned its events to run concurrently with AEW’s major shows over the past year. For example, AEW had to reschedule its flagship event, All In: Texas, after WWE announced Saturday Night’s Main Event on the same date, forcing AEW’s biggest annual show to move to avoid a direct broadcast clash. Similarly, when AEW hosted the All Out pay-per-view, WWE introduced Wrestlepalooza at the same time, seemingly to impact AEW’s audience turnout. Typically, WWE’s premium live events air on Saturdays, coinciding with AEW’s Collision show, prompting AEW to sometimes start their show earlier on those nights.
Tony Khan Addresses WWE’s Intent Behind Counter-Programming Moves
During a conversation with wrestling journalist Ariel Helwani, Tony Khan acknowledged that WWE’s counter-programming efforts against AEW appear deliberate but affirmed they have not harmed AEW’s growth. Khan reflected on how AEW, as the challenger brand, has dealt with such tactics throughout its development without significant setbacks.
“I do think it’s done on purpose, and I understand it, and it’s part of wrestling. I think we’ve seen a lot of it, but I think other wrestling promotions that have been the challenger wrestling brand in our lifetime have seen a lot of it…I think it’s okay, because for us, it’s always worked out, and we’re in a great position. It hasn’t ever been a thing where it’s cost us anything. And even when you do something like AEW All In: Texas where we do the show in the afternoon, it really worked out for us great. And it was one of the best days in the history of the company,” said Tony Khan, All Elite President.
The Ongoing Battle’s Implications for AEW and WWE’s Future
The head-to-head event on February 28 will serve as a key indicator of whether AEW’s Collision can maintain strong viewership despite WWE’s Elimination Chamber drawing fans simultaneously. Tony Khan’s decision to keep AEW’s broadcast in its original time slot suggests confidence in AEW’s loyal fanbase and programming strength amid WWE’s aggressive scheduling tactics. Observers will closely watch the ratings battle to determine if WWE’s counter-programming strategy will affect AEW’s momentum or if AEW will continue to hold its ground as a growing force in professional wrestling.
WWE, in partnership with Choose Chicago, today announced that it will return to the United Center in Chicago for #WWEChamber on Saturday, February 28, 2026!
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— WWE (@WWE) November 13, 2025
