AEW and the NFL have announced their first merchandise collaboration, featuring lucha libre masks themed after all 32 NFL teams. This partnership was revealed by Tony Khan during an appearance at Super Bowl Radio Row, where he shared his enthusiasm for the project and its significance.
Details of the Lucha Libre Mask Collection
Khan explained that the masks carry branding from AEW, the NFL, and individual NFL teams, offering a unique fusion of wrestling and football cultures. Highlighting the Jacksonville Jaguars edition, Khan stated,
“It’s really exciting to be able to talk about a partnership that I’ve always dreamed of,”
?Tony Khan, AEW President and Jaguars Chief Football Strategy Officer. He further expressed his excitement about the collection’s availability for all NFL teams, saying
“So starting the first night of the NFL Draft, Thursday, April 23, we will have these masks available on ShopAEW.com for all 32 NFL teams. Now, finally, I’ve always wanted this. It’s a dream I’ve been working on for years, a partnership between the NFL and AEW. So whoever your NFL team is, whatever football team you’re a fan of, you’ll be able to get an All Elite Wrestling NFL mask for your team.”
?Tony Khan, AEW President and Jaguars Chief Football Strategy Officer.
The Khan Family’s Role in Bridging Sports and Entertainment
The collaboration is deeply connected to the Khan family’s ownership of the Jacksonville Jaguars since 2011, led by Tony Khan’s father, Shahid Khan. Tony Khan founded AEW in 2019, with his father as the primary investor. Beyond AEW, Tony holds the role of Chief Football Strategy Officer for the Jaguars and is involved in managing the Premier League’s Fulham FC, also owned by the Khan family.
What This Collaboration Means for Fans and the Sports Industry
This unprecedented partnership merges two major sports entertainment realms, bringing innovative merchandise to fans of both professional wrestling and NFL football. By launching the masks during the NFL Draft, AEW and the NFL are tapping into prime fan excitement. The collaboration is expected to strengthen cross-sport fandom and offer fresh ways for supporters to express their loyalty.
