Former AEW star and TNT Champion Rusev returned to WWE earlier this year after a disappointing tenure with All Elite Wrestling, which veteran wrestling journalist Dave Meltzer identified as one of Tony Khan’s worst investments. Despite his notable wrestling history, Rusev failed to make a significant impact in AEW and left the promotion following a long absence from its weekly shows.
Rusev, who wrestled under the name Miro in AEW, last appeared on the company’s events after defeating Andrade El Idolo at Worlds End 2023. His extended hiatus fueled reports in September last year that he had requested his release from AEW. Confirmation of his departure came in February, and by April, Rusev was performing once again on WWE’s Monday Night RAW roster.
Challenges and Setbacks During Rusev’s AEW Run
The Bulgarian grappler reignited his WWE career with a feud against Sheamus and recently challenged Dominik Mysterio for the Intercontinental Championship, though he was unsuccessful in capturing the title. Meltzer criticized Rusev’s tenure in AEW in a recent Wrestling Observer Radio episode, suggesting that Tony Khan wasted money on the contract since Rusev refused to elevate other AEW talents during his time there.
“Rusev, that was the most ill-spent money Tony Khan probably ever did. Or among them, I shouldn’t say the most but among them. This guy wouldn’t do anything in AEW and he goes to WWE and he’s putting over Dominik. He wouldn’t put over guys twice as good as Dominik in AEW.” Dave Meltzer, wrestling journalist
Meltzer’s observations underscore the financial and creative frustrations AEW faced with Rusev, whose lack of engagement contrasted sharply with his apparent willingness to support others in WWE. His reluctance to contribute positively to AEW’s talent roster is part of a broader challenge involving the company’s ability to maintain committed performers after signing experienced veterans.
Recent AEW Highlights: Andrade El Idolo’s Unexpected Return
Shortly after these critiques, AEW witnessed the surprising return of Andrade El Idolo on the Six Year Anniversary episode of Dynamite, notably weeks after his WWE release. This comeback sparked excitement among fans and demonstrated AEW’s capacity to re-sign notable names, a move that contrasts with the complicated history surrounding other former talents like Rusev.
Tony Khan’s Reaction to New AEW Talent Arrivals
In a different development, Tony Khan recently praised the debut of Beth Copeland—better known as WWE legend Beth Phoenix—at the All Out: Toronto event. Khan expressed enthusiasm for her participation during an interview with The Sportster, emphasizing the importance of family moments within the company’s wrestling narratives.
“She was fantastic … I was excited to have her be a part of this event. I was excited to have her celebrate such a great night for her family. What should have been a great moment for Adam Copeland to celebrate with his wife and for the Copeland family, I was so happy to have Beth Copeland there. I was really glad she participated in AEW All Out,” Tony Khan, AEW President
The presence of Beth Copeland adds a new dynamic to AEW storylines, especially as she was recently attacked by FTR after their tag team victory, leaving fans eager to see her retaliation.
Continued Challenges and Future Prospects for AEW Talent Management
Rusev’s departure and Meltzer’s criticism highlight ongoing challenges faced by Tony Khan in talent scouting and contract management. While AEW has successfully welcomed back former WWE stars such as Andrade El Idolo and introduced impactful debuts like Beth Copeland’s, some high-profile signings have not lived up to expectations.
For AEW, building strong narratives around new and returning talents is essential to maintaining its position in the wrestling industry. How the promotion manages talented wrestlers who hesitate to fully embrace its roster remains a critical factor for Tony Khan’s future investments. Meanwhile, fans will continue observing these developments closely, anticipating which stars flourish and which may falter.
