WWE Hall of Famer Bully Ray, also known as Bubba Ray Dudley, spoke on Busted Open Radio about Trick Williams retaining the TNA World Title at the recent TNA Bound For Glory event. Addressing the mixed reactions from fans, Ray provided insight into the decision, emphasizing the strategic use of the promotion’s biggest show to enhance storylines and build momentum.
Balancing Fan Expectations and Business Strategy at Bound For Glory
Bully Ray explained that both NXT and TNA are relying heavily on Bound For Glory to be a landmark event with major implications. He noted,
“I believe that NXT and TNA are banking on Bound for Glory being their biggest show ever. Being a big deal night. Whether it’s a nostalgia match like the Hardys and the Dudleys, or current championship matches between your NXT and TNA World Champions. If you’re going to have a TNA talent in the men’s division and women’s division win their championships back, wouldn’t you rather see it happen at the company’s biggest show? So I think that’s what they’re banking on. I think they’re banking on holding off on the moment.”
This reveals the promotional focus on making Bound For Glory a showcase for significant title outcomes and fan engagement.
Addressing Criticism Around Trick Williams’ Title Defense
Ray acknowledged the disappointment from some viewers who expected Santana to win the title, stating,
“I understand why people would be upset…”
He recognized that many believed it was Santana’s moment but stressed the importance of the broader business narrative. Ray emphasized that continuing the storyline beyond the event, particularly through NXT programming, will sustain fan interest. He added,
“Hopefully they utilize ‘NXT’ to tell this story even more, because you can only get so much done on AXS.”
This points to a strategy where extended storytelling across platforms supports the ongoing feuds and character development.
Outlook on TNA’s Growth and Future Opportunities
Looking ahead, Bully Ray remains cautiously optimistic about TNA’s future. He hinted at possible improvements in the promotion’s television presence, which could justify holding off major title changes until key events.
“Now, with the potential of TNA getting better television, maybe it’s right to hold off until Bound for Glory. I’m going to stay positive about it for TNA, although I understand the disappointment.”
This reflects confidence that strategic planning could enhance TNA’s profile and appeal over time.
