On June 9, WWE fans saw Jey Uso lose his World Heavyweight Championship to GUNTHER on Raw, leaving many to question why the company made this move. The answer to why Jey Uso lost WWE World Heavyweight Championship centers around WWE’s bold plans for an upcoming high-profile event featuring GUNTHER and Bill Goldberg.
Jey Uso’s Reign Ends as GUNTHER Regains the Title
Jey Uso’s championship run ended abruptly during Monday’s episode of Raw when GUNTHER forced him to submit, reclaiming the World Heavyweight Championship. This outcome surprised a portion of the WWE audience, especially since Uso’s reign lasted only 51 days and saw him lose the gold back to the man he had originally beaten for it. The abrupt nature of the title change led to speculation and debate among fans regarding WWE’s motives and future plans.
Behind the Decision: WWE Sets Up Huge Championship Clash
Insight into the corporate decision behind this booking emerged from wrestling journalist Dave Meltzer, who attributed the move to WWE executive Paul Levesque, also known as Triple H. According to Meltzer, Triple H was the one who decided that GUNTHER needed to hold the World Heavyweight Championship in order to set up a planned showdown with Bill Goldberg.
Meltzer noted that this pivotal match would take place at WWE’s Saturday Night’s Main Event on July 12, which is the same date as the All In event in Texas. The intention is to make the GUNTHER vs Goldberg clash a major title bout, giving WWE a marquee match for free network TV via NBC, as opposed to streaming platforms like Netflix. This strategic booking not only elevates the status of the upcoming event but also creates direct competition with rival programming on that day.

Goldberg’s Potential Involvement and Retirement Match
While the official match between GUNTHER and Goldberg has not yet been confirmed by WWE at the time of writing, there has been considerable speculation about Goldberg’s participation at the July 12 Saturday Night’s Main Event. He has previously indicated that his retirement match would occur in Atlanta, Georgia this summer, which lines up with the timing and potential location of the planned encounter. Fans and insiders alike continue to watch closely for any announcements regarding Goldberg’s return to the ring and his farewell match, which would be a significant event in WWE history.
What Lies Ahead for WWE’s Championship Picture
The decision to remove the title from Jey Uso and transfer it back to GUNTHER signals WWE’s intent to prioritize high-profile, headline-grabbing matches at key events. By aligning the World Heavyweight Championship with a prospective retirement bout for Goldberg, WWE aims to captivate viewers, generate media buzz, and outshine competitors on a major broadcast night. As updates emerge, all eyes will be on how GUNTHER, Goldberg, and WWE manage the road toward July 12 and beyond, shaping the careers of the involved superstars and the landscape of the World Heavyweight title.
