Cody Rhodes recently lost the Undisputed WWE Championship, sparking discussions about whether WWE should turn him heel, especially as fan reactions have grown more mixed. Despite some considering his interference-laden defeat a hint toward a heel turn, WWE Hall of Famer Bully Ray disagrees with rushing that idea. On Busted Open Radio, Ray framed the potential shift as a business decision tied closely to timing, Rhodes’ market value, and WWE’s roster depth.
Why WWE Might Delay Turning Rhodes Heel
Bully Ray argued that WWE should only turn Rhodes to a villain once his value as a top babyface has been fully maximized and there is a clear successor ready to fill his hero role. He explained,
“The time to turn Cody Rhodes heel is when you’ve milked every ounce of babyface dollar and cents out of him, and when it makes sense for him to turn heel in the story,”
emphasizing that Rhodes currently remains a major merchandise seller and crowd favorite. Ray suggest that without another talent who can generate equal fan support and revenue as a hero, WWE lacks a practical option to pursue a heel turn for Rhodes at this time.
Context on Rhodes’ Position and WWE’s Planning
Rhodes’ recent loss triggered speculation but Bully Ray’s perspective highlights WWE’s cautious approach to character changes for top stars. Major shifts in character alignments often rely on strategic timing, considering both storyline impact and business consequences. By keeping Rhodes as a face while preparing a new star to take over the heroic role, WWE aims to maintain its drawing power without risking fan alienation or merchandise decline.
The Implications for WWE’s Future Storylines
Delaying Cody Rhodes’ heel turn suggests WWE is focused on sustaining his appeal and capitalizing on his established fanbase for as long as possible. This strategy allows the company to develop upcoming talent capable of inheriting Rhodes’ position as a beloved babyface before advancing any major character changes. Fans can expect WWE to monitor Rhodes’ marketability and crowd reactions closely, deciding on a heel turn only when the timing aligns with solid business sense and compelling storytelling.
