WWE is set to move its premium live events from Peacock to ESPN starting in 2026, following a highly competitive bidding process. ESPN secured the rights with an average annual offer of $325 million over five years, surpassing Peacock’s bid of approximately $275 million per year. This WrestleMania standalone premium deal signifies a major change in WWE’s broadcast partnerships.
WrestleMania as a Potential Separate Offering
Reports reveal WWE considered selling WrestleMania as its own standalone package, but an agreement was never reached. It remains uncertain if Peacock’s $275 million bid was for the full package—including NXT’s significant events and WWE’s video library—or solely for the main roster premium live events. This unresolved component highlights the complexities involved in the rights negotiations.
WWE’s Programming to Appear Across Different Platforms
Starting in 2026, WWE will distribute its key programming across multiple platforms: Raw will air on Netflix, SmackDown will continue on USA Network, and premium live events will move to ESPN. This division marks a strategic shift for the company, spreading its core shows across varied networks to broaden its reach and audience engagement.
Impact of the New Rights Agreement
The transition to ESPN for premium live events represents a significant evolution in WWE’s media strategy, possibly affecting how fans access marquee events. This move reflects WWE’s efforts to maximize exposure and revenues by collaborating with prominent broadcasters in distinct markets. The success of this strategy will be closely watched as the new contracts take effect in 2026.
