The future ownership of WWE could shift dramatically, as the Kingdom of Saudi Arabia emerges as a potential buyer of the wrestling promotion. This possibility has gained traction amid ongoing discussions since Endeavor completed its acquisition of WWE in September 2023.
Endeavor, which also holds full ownership of UFC since 2021, finalized its takeover of WWE after announcing the deal in April 2023. Since then, rumors have swirled about WWE’s future, including the potential relocation of one of its marquee WrestleMania events to Saudi Arabia. Paul “Triple H” Levesque confirmed on September 12 that WrestleMania 2027 will be held outside North America for the first time in over 40 years, sparking significant speculation.
Possible Announcement of WWE’s Sale During WrestleMania Event
Former WWE talent Stevie Richards shared his views on the latest developments during his The Stevie Richards Show podcast. He emphasized that the announcement of a sale to Saudi Arabia might coincide with WrestleMania 42, predicting the deal could be revealed at this major event or sometime before Saudi Arabia’s Vision 2030 milestone.
“I still stand by my point, especially after this announcement, that WWE is going to, maybe not this year, maybe not next year, well, maybe next year, they’ll announce it at WrestleMania, that Saudi Arabia is buying WWE. If it’s not gonna be now, it’s gonna be sometime in the future leading to 2030, which is a huge date for Saudi Arabia.” —Stevie Richards, Former WWE Star
This perspective adds weight to the ongoing discussions about WWE’s potential business transformation. The Saudi government’s prior commitment to hosting WWE events under a 10-year deal since 2018, linked to its Vision 2030 initiative, has already cemented a strong relationship. The most recent WWE event in Saudi Arabia was the Night of Champions premium live event held in June 2025.
Reactions from WWE fans have been divided since the confirmation that WrestleMania will take place in Saudi Arabia, with some expressing dissatisfaction at the move. These sentiments were notably visible at the AAA Worlds Collide event in Las Vegas, where attendees voiced their opinions on the announcement.
Recent WWE Events Highlight Current Talent and Storylines
Aside from ownership and location discussions, WWE continues to feature major bouts and evolving storylines. In Las Vegas, WWE wrestlers faced off against AAA talent at the Worlds Collide event, headlined by El Hijo Del Vikingo battling Dominik Mysterio in a highly anticipated match.
Meanwhile, wrestler Chelsea Green has been vocal about her aspirations, hoping for the NXT Champion to join her faction once they transition to the main roster. Speculation also surrounds AJ Styles, as retirement rumors circulate based on insights from an ex-WWE partner.
Veteran Ric Flair recently shared his reflections on his last conversation with Hulk Hogan, revealing lingering uncertainties surrounding Hogan’s passing. WWE’s ongoing event schedule also includes Wrestlepalooza, a prominent show set for September 20, although an ex-WWE world champion has officially pulled out from the card.
Character Developments Mark Changing Faces in WWE
WWE talent Bayley is currently undergoing a character overhaul in response to a disappointing run throughout 2025. Fans and insiders alike are awaiting the impact of this transition. Additionally, a surprise return was made by an eight-time WWE champion to SmackDown after a three-month absence, creating renewed excitement among fans.
Long-Term Impact of a Saudi Arabia Deal on WWE’s Future
Should the sale to Saudi Arabia materialize as speculated, it would represent a significant turning point for the wrestling industry. This change in ownership could influence where and how WWE hosts its events, reshaping the brand’s global presence in alignment with Saudi Arabia’s Vision 2030 goals. WrestleMania 42 might serve not only as a landmark event for its historic overseas location but also as the stage for an announcement that alters WWE’s corporate trajectory.
As WWE navigates this transformative period, the reactions of its audience and the broader wrestling community will be critical in determining how these developments unfold in the years ahead.
