As WWE approaches the busy WrestleMania season, the company has made adjustments within its creative teams—a central part of ongoing preparations that have major implications for both RAW and SmackDown. This WWE creative teams update outlines the current leadership structure, ongoing responsibilities, and recent shifts as WWE enters a pivotal 2026.
Major Programming Changes Mark the Start of 2026
WWE began 2026 with SmackDown expanding to a three-hour format on Friday night, reflecting WWE’s intent to increase content ahead of their busiest time of year. Tonight, RAW will celebrate one year since its Netflix debut with a high-profile show in Brooklyn, showcasing the brand’s collaboration with Netflix and underscoring the anniversary’s importance.
Leadership Structure and Creative Department Updates
One of the most prominent elements of this WWE creative teams update is confirmation that Triple H remains the chief creative decision maker, according to Mike Johnson of PWInsider. Despite internet buzz about potential shifts, the creative direction continues to be shaped by his vision. Supporting Triple H at the executive tier are Bruce Prichard and Ed Koskey, both overseeing the day-to-day activities of the creative department.
Recent Personnel Adjustments and Team Assignments
A notable development involves Ryan Ward, who is now in charge of the creative agenda for both RAW and SmackDown. This adjustment aligns all key narrative planning efforts under a unified leadership to strengthen storylines across brands. Currently, Alexandra Williams and Jonathan Baeckstrom share co-leading responsibilities for RAW, while Road Dogg and John Swikata guide SmackDown’s direction. These team leads play crucial roles in developing show concepts, collaborating with executive leadership to maintain consistent storytelling and momentum.
Looking Forward to WrestleMania Season
These creative leadership updates reflect WWE’s proactive approach heading into WrestleMania. With established figures such as Ryan Ward, Bruce Prichard, and Triple H steering the creative process, the company is positioned to deliver high-impact programming throughout the season. The combined expertise of these executives is expected to influence major storylines and viewer engagement as the WrestleMania build intensifies in 2026.
