WWE is reportedly planning to bring back a longtime fan favorite, the John Cena iconic logo, as part of its ongoing efforts to blend nostalgia with current storylines. This potential return is anticipated ahead of Cena’s upcoming matches, including his scheduled bout against AJ Styles at Crown Jewel on October 11, 2025.
Over the decades, WWE’s logos have undergone numerous transformations, reflecting shifts in branding and the company’s evolving identity. Many logos that once defined different eras have gradually been retired as WWE seeks to refresh its image. Still, the company occasionally revives older emblems to engage fans and honor wrestling history. A recent example includes the revival of the Winged Eagle championship belt during the high-profile feud between Cody Rhodes and Kevin Owens. Additionally, WWE has brought back past event names such as InVasion and Wrestlepalooza, reconnecting with its fanbase through historic moments.
Trademark Filing Signals WWE’s Intent to Revive a Nostalgic Design
The block logo in question dates back to the WWF era of the 1980s and 1990s, initially phased out as the company introduced more modern branding styles. This logo resurfaced during John Cena’s early career around 2004 and has since been closely linked to his legacy. Recently, WWE filed paperwork to trademark this emblem once again, suggesting plans to reintegrate it formally into their promotion and merchandise.
“WWE has filed to trademark this logo Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed…” WrestleTalk, Media Outlet
The trademark filing confirms WWE’s legal interest in the logo, though the company has yet to reveal the exact ways they intend to use it. Whether it will appear on gear, promotional materials, or as part of Cena’s final appearances remains uncertain.
Potential Role of the Block Logo in John Cena’s Farewell Matches
John Cena’s in-ring career is entering its concluding phase, with the upcoming Crown Jewel event marking one of his final competitive outings. The possible return of his iconic block logo could serve as a nostalgic symbol celebrating his journey and deep connection to WWE’s history. Fans and insiders alike watch closely for any confirmation as the promotion balances honoring past legacies with ongoing story arcs.
Reviving an emblem so closely associated with John Cena could also signal WWE’s broader strategy of blending retro elements with current programming to capture a wide audience. This approach has proven effective in past instances, such as the reintroduction of the Winged Eagle belt and themed events like Wrestlepalooza, enhancing fan engagement through recognition and sentiment.
WWE has filed to trademark this logo
Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed… pic.twitter.com/ClARhLknCS
— WrestleTalk (@WrestleTalk_TV) October 2, 2025
