The July 15 episode of WWE NXT on The CW recorded its lowest audience numbers in two years, marking a notable decline in viewership for the wrestling program. According to Programming Insider, the show attracted 586,000 viewers and earned a 0.12 rating among adults aged 18-49, representing a 16% decrease from the previous week and the smallest audience since an episode aired during last year’s Summer Olympics.
Major League Baseball All-Star Game Overshadows NXT
The dip in NXT’s ratings coincided with stiff competition from FOX’s broadcast of the Major League Baseball All-Star Game, which drew an impressive 7.19 million viewers and posted a 1.43 rating in the coveted 18-49 demographic. The All-Star Game’s dominant viewership placed WWE NXT last among 11 original broadcasts that night.
Recent Trends in WWE NXT Viewership and Ratings
WWE NXT’s audience figures and demographic ratings have fluctuated over the past year. While some episodes, such as the October 1 broadcast after moving to The CW, saw nearly 900,000 viewers and strong ratings, others have been lower but stable. The latest numbers represent the most significant decline within this period.
- July 16, 2024: 610,000 viewers / 0.20 rating
- July 23, 2024: 633,000 / 0.19
- July 30, 2024*: 468,000 / 0.15
- Aug 6, 2024*: 534,000 / 0.16
- Aug 13, 2024: 617,000 / 0.17
- Oct 1, 2024**: 895,000 / 0.26
- July 1, 2024: 627,000 / 0.15
- July 8, 2024: 695,000 / 0.16
- July 16, 2024: 586,000 / 0.12
* Episodes aired on SyFy
** Episode following WWE NXT’s move to The CW
Upcoming WWE Events and Viewership Recovery Prospects
WWE hoped the recent Great American Bash event and forthcoming championship matches at TNA Slammiversary would revitalize interest in NXT and draw higher ratings. With title bouts scheduled, the company aims to leverage these high-profile matches to regain lost viewers and strengthen the show’s standing against competing programming.
Implications of the Current Ratings Decline
The drop to the WWE NXT lowest ratings July 2024 marks a pivotal moment for the wrestling brand, highlighting challenges in maintaining audience engagement amid strong sports broadcasts like the MLB All-Star Game. How WWE adapts to this environment through event planning and programming may determine NXT’s ability to recover and grow its viewership.
Our Reader’s Queries
Q. Is WWE NXT real or fake?
A. NXT is a training division of WWE, which is a large American wrestling company. It helps prepare wrestlers before they join WWE’s major shows, Raw or SmackDown.
