WWE recently introduced a new Liv Morgan WWE t-shirt at the 2026 Elimination Chamber event in Chicago’s onsite Superstore, sparking accusations of design theft from fans on social media. The shirt features a distinctive four-panel layout inspired by the Grand Theft Auto video game’s art style, showcasing Liv Morgan alongside Dominik Mysterio in bold, comic-book-inspired visuals. However, many questioned whether WWE had copied a fan-made design that had been circulating online.
Origins of the T-Shirt’s Unique Style and WWE’s Previous Work
Despite the similarities to the fan design, the new LivDom shirt actually revives a concept WWE first created nearly two decades ago. The layout and artistic direction pay homage to WWE’s original 2005 “License To Steal” t-shirt worn by Eddie Guerrero and Chyna before WrestleMania 21. This older design also borrowed heavily from the GTA box art aesthetic, indicating that WWE’s recent release is more a nostalgic tribute than an act of plagiarism.
Clarifications From Wrestling Community and Design Ownership
Wrestling commentator Clay Merritt addressed the allegations on social media, stating,
“I know this may be shocking to hear but WWE didn’t steal any fan’s design. This is a reproduction of a shirt design THEY OWN that they originally used for Eddie Guerrero in the 2000s.”
Merritt’s statement reinforced the fact that WWE’s design is rooted in their own intellectual property rather than any recent fan creations.
Context and Significance of the Shirt in WWE’s Merchandise Strategy
This situation highlights how WWE’s merchandise taps into its rich archive of past creative works to connect with the current fanbase, especially by linking iconic wrestlers like Liv Morgan and Dominik Mysterio with legendary figures such as Eddie Guerrero. The exclusive availability of the t-shirt at the event’s physical location adds a layer of buzz and collectability among fans.
Looking Ahead: Impact on WWE Merchandise and Fan Reactions
As WWE continues to revive and adapt classic designs, it may face further scrutiny from passionate fans who closely compare new releases to unofficial or fan-made designs. However, this episode underscores the importance of clarifying origins and intellectual property in the digital age, where fan creativity often overlaps with corporate branding. WWE’s choice to revisit its own historical designs could bolster fan engagement while preserving its visual identity.
I know this may be shocking to hear but WWE didn't steal any fan's design. This is a reproduction of a shirt design THEY OWN that they originally used for Eddie Guerrero in the 2000s. pic.twitter.com/P5DziXBhQi
— Clay Merritt (@notclaymerritt) February 27, 2026
