The latest episode of WWE Smackdown, which aired on July 11 on the USA Network, attracted an average of 1,399,000 viewers. This represents a notable rise compared to the previous week’s 1,116,000 viewers, yet it remains below the 1,450,000 viewers recorded two weeks prior. Over the last ten weeks, the rolling average now stands at 1,383,000 viewers, illustrating a steady decline in overall audience size.
Comparison with Past Years Highlights Audience Reduction
When compared to viewership figures from previous years, the decrease becomes even more apparent. One year ago, WWE Smackdown drew 2,355,000 viewers during the same week, with a ten-week rolling average of 2,214,000. Two years ago, the show maintained a similar audience, drawing 2,309,000 viewers, with the rolling average then at 2,345,000. This downward trend signals a substantial erosion of audience over time.
Performance in Key Demographic Segment Shows Mixed Results
In the critical 18-49 age demographic, Smackdown earned a 0.52 rating in the latest episode. This marks an improvement from the 0.37 rating the week before but falls short of the 0.57 rating recorded two weeks earlier. The ten-week rolling average for this demographic remains unreported at this time. For context, one year prior, Smackdown achieved a 0.70 rating with a ten-week average of 0.63, while two years ago it posted a 0.62 rating with a rolling average matching that figure. These numbers reflect a weakening hold on the key demographic group.
Featured Matches and Appearances on the Latest Episode
The show’s card included a WWE Tag Team Championship match where The Street Profits faced The Wyatt Sicks. Additionally, the episode featured Ron Killings competing against Aleister Black. The artist Jelly Roll was also set to make an appearance during the broadcast, adding variety to the event’s lineup.
Outlook on WWE Smackdown’s Ratings and Future Coverage
The declining WWE Smackdown viewership ratings analysis indicates challenges in retaining the same level of audience interest seen in previous years. Though the recent episode demonstrated a short-term bump from the week before, the overall trend shows diminishing returns. As the promotion seeks to engage viewers, monitoring these ratings will be essential to understanding fan engagement and making programming adjustments. Fans and analysts can follow updates and detailed reports through trusted sources in the wrestling community.
