WWE has recently submitted a trademark application with the United States Patent and Trademark Office for the name “Lasskicker,” a nickname closely tied to Becky Lynch. This move highlights WWE’s intention to secure rights over this classic moniker, which was more prominent earlier in Lynch’s wrestling career alongside her more recent titles such as “The Man” and “Big Time.” The trademark registration covers various entertainment-related uses tied to professional wrestling and media.
Trademark Details Focus on Wrestling and Fan Engagement
The trademark application describes “Lasskicker” as relating to entertainment services including live wrestling performances, broadcasts across television, radio, and internet platforms, and the provision of wrestling news and information online. Additionally, it covers activities such as organizing sporting and social entertainment events for wrestling fan clubs and producing online newsletters and blogs in the sports entertainment arena.
Becky Lynch’s Evolution of Nicknames in WWE
Becky Lynch, also known as “The Irish Lasskicker,” gained this nickname during her early WWE days, though it has been used less frequently in recent years as she adopted other identities that resonate strongly with fans. This trademark filing could indicate a renewed focus on leveraging that original persona within WWE’s branding and merchandise efforts.
Significance for Fans and WWE’s Brand Strategy
By officially trademarking “Lasskicker,” WWE is bolstering its control over Lynch’s character branding, which could enhance marketing opportunities tied to her wrestling persona. For fans, this might lead to more merchandise and content highlighting this iconic nickname. As Becky Lynch continues to play a major role in WWE programming, this legal step strengthens the company’s ability to capitalize on her legacy and distinctive identity.
