As 2026 unfolds, Tony Khan and All Elite Wrestling (AEW) have several important decisions to make that could shape the company’s future. While AEW continues to receive praise worldwide for its consistent weekly television programming, there remain key areas where improvements are necessary to enhance the fan experience and boost the promotion’s growth.
Three major changes are most anticipated from Tony Khan within the year, addressing branding, championship presentation, and global accessibility for fans.
Refreshing the Identity of Collision with a New Logo
AEW launched Collision in mid-2023 as its third weekly TV show, initially centered around CM Punk as a major figure. However, after Punk’s dismissal in September 2023, the Jacksonville-based promotion was forced to adapt. Despite this setback, Collision has performed well, but its branding has remained unchanged since its inception nearly three years ago.
Tony Khan is expected to reinvigorate Collision by unveiling a fresh logo that better reflects the evolving roster and storyline directions. Following the introduction of a new Dynamite logo in 2024, a redesign for Collision could signal the show’s growth and further distinguish it as a flagship AEW program.
Updating the AEW World Championship to Represent New Stars
The design of a wrestling promotion’s world title is crucial, symbolizing prestige and honor within the sport. AEW’s current Men’s World Championship has become closely linked with top performers such as Kenny Omega, Hangman Page, Jon Moxley, and MJF.
With emerging talents like Kevin Knight and Bandido steadily rising toward main event status, it is widely believed that Tony Khan should introduce a new World Championship design. This modernized belt would both celebrate the company’s legacy and establish a renewed identity aligned with AEW’s next generation of superstars.
Enhancing Global Streaming Access for Wider Viewership
Currently, AEW’s main shows Dynamite and Collision are broadcast in the United States on TBS and TNT respectively. Despite AEW’s increasing popularity, its international fanbase does not yet match that of competing promotions, partly due to limited streaming options outside the U.S.
Following WWE’s move to distribute content internationally through major platforms like Netflix, many expect Tony Khan to secure similar partnerships with large OTT services. Such a step would provide easier global access, attracting new viewers and allowing existing fans worldwide to conveniently watch AEW programming.
By addressing these elements—updating show branding, redesigning championship belts, and expanding streaming availability—Tony Khan could significantly strengthen AEW’s position both domestically and internationally. These changes have the potential to elevate AEW’s appeal in the evolving professional wrestling landscape and set the stage for continued growth in 2026 and beyond.
