Chloes Timeless Legacy: In the midst of fashion’s changing landscape, Chloé, the iconic French fashion label founded by Gabriella “Gaby” Aghion, is charting a course that stays true to her vision. As the Spring-Summer 2024 runways concluded, Chloé made an announcement that aligns with Aghion’s belief in a label designed by women for women. Chemena Kamali, who has previously worked with Chloé under designers like Phoebe Philo and Clare Waight Keller, steps into the role of creative director, following in the footsteps of remarkable women who have defined the brand’s identity.
But who was Gaby Aghion, the Jewish Egyptian entrepreneur who set Chloé on its journey as one of the first luxury women’s ready-to-wear brands in 1952? The Jewish Museum in New York seeks to shed light on this remarkable figure through its exhibition, “Mood of the Moment: Gaby Aghion and the House of Chloé,” open until February 18, 2024. The museum’s history of honoring exceptional Jewish women entrepreneurs, from Helena Rubinstein to Edith Halpert, underscores the importance of celebrating women’s legacies.
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Born in Alexandria, Egypt, in 1921 to a well-off family, Aghion’s journey took her from flipping through French fashion magazines to the heart of French fashion in Paris. In an era where most clothing was tailored, Aghion aimed to offer ready-to-wear clothes with a distinct style. She founded her own label, Chloé, but borrowed a friend’s name for the brand, avoiding the use of her husband’s or maiden name due to societal norms.
Chloé’s early years featured designs inspired by the sporting clubs in Egypt. Aghion’s approach was more relaxed and lighter compared to the stiff suits of the time, ushering in a new style. The exhibition showcases the brand’s evolution and influence, from its early days to collaborations with prominent designers like Karl Lagerfeld and Stella McCartney.
Throughout its history, Chloé has evolved under the guidance of different creative directors, each leaving their unique imprint on the brand. Aghion’s legacy endures as Chloé continues to be a symbol of femininity, embodying a spirit of sorority and sisterhood.