Team San Jose Role in Shaping San Jose Theaters: Recently, a letter addressed to San Jose Theaters from a California Theatre patron raised questions about Team San Jose’s role in venue management and San Jose’s marketing. The letter, while based on misconceptions, prompts a clarification about Team San Jose’s unique structure and its contributions to the city’s cultural and economic development.
The mission of Team San Jose is to promote San Jose as a destination and stimulate economic development for the community. To grasp how this is achieved, one must understand the organization’s dual role as the official destination marketing organization (Visit San Jose) and the venue management company overseeing the San Jose McEnery Convention Center and the San Jose Theaters, including the California Theatre.
The San Jose theaters collectively operate at a financial loss due to the high costs of maintaining historical buildings and staff. Team San Jose’s integrated structure allows it to support theater operating costs using revenue from the convention center side. This ensures affordable access for nonprofit cultural partners, offering them special rates, priority event scheduling, and additional staffing.
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The Visit San Jose division enhances the city’s reputation as an arts destination through marketing and PR efforts, benefiting arts partners at no extra cost. With over 77,000 followers on social media and an 80,000-strong consumer newsletter, the platform provides exposure to a diverse audience interested in San Jose activities.
The event mentioned in the letter had been featured in promotional campaigns, illustrating the additional support Team San Jose provides to partner programming. This collaborative approach is a key benefit of the organization’s dual city contracts.
Team San Jose’s role extends beyond cultural enrichment; it stimulates travel and tourism, contributing to economic growth and job creation in San Jose. The revenue generated is reinvested in the city, reducing the tax burden on households.
In conclusion, Team San Jose collaborates with local arts agencies to serve as an economic driver for the city. It is hoped that this clarification fosters a better understanding of the collaborative efforts behind-the-scenes, enhancing the audience’s appreciation during their visits to San Jose theaters.