Cody Rhodes experienced a significant turning point on January 9th, 2026, when he lost the Undisputed WWE Championship to Drew McIntyre during WWE SmackDown. This development has fueled speculation about the future direction of the Cody Rhodes character, with many questioning how this defeat will affect his place in WWE storylines.
The Outcome of the Title Match and Its Aftermath
Rhodes put his title on the line against Drew McIntyre, known as The Scotsman, in a grueling Three Stages of Hell match. Despite giving his best as The American Nightmare, Rhodes was forced to relinquish the championship in a highly competitive showdown. With the WWE Universe witnessing this dramatic outcome, attention quickly shifted to what might be next for the former Undisputed WWE Champion.
Expectations Surrounding a Possible Heel Turn
As one of WWE’s leading babyfaces, Cody Rhodes has traditionally played the role of the crowd favorite. However, fans and analysts have debated whether a more villainous “heel” turn could elevate his presence and provide new creative opportunities for the character. Such a change could open pathways to engage in fresh rivalries, storylines, and more dynamic roles for Rhodes moving forward.
Reports indicate that both Rhodes and McIntyre had internally supported the idea of shifting the Undisputed WWE Championship. Additionally, Jacob Fatu’s involvement as an interfering party was part of the discussion leading up to this title alteration.

Insider Confirmation: Character Evolution, Not a Turn
Despite the speculation of a possible complete character reversal, insider Cory Hays from Bodyslam.net clarified that Cody Rhodes will be undergoing a transformation, but not a full heel turn. Instead, there are plans for a change in his character arc that could present him in a new light, offering different dynamics without abandoning the foundation built with the audience.
“Not a turn but a character shift”
— Cory of Bodyslam.net (@Cory_Hays407) January 9, 2026
Fan Anticipation for Cody’s New Direction
Many WWE fans have been vocal on social platforms about their anticipation for Cody Rhodes’ next move. The current portrayal of Rhodes as a determined, good-natured competitor has resonated with the audience, yet the buzz around a more complex or edgier persona signals continued interest in seeing how he adapts to the loss. The WWE Universe appears eager to witness the alternative dimensions that a Cody Rhodes character shift could reveal.
Potential Impact on WWE Storylines
This shift in Cody Rhodes’ character stands to influence upcoming WWE storylines, creating opportunities for new rivalries, alliances, or unexpected plot twists. As an established centerpiece of WWE programming, any alteration in his approach or demeanor could set the tone for rivalries and elevate other talents around him, especially with Drew McIntyre now holding the Undisputed WWE Championship. The inclusion of figures like Jacob Fatu in these developments also hints at evolving narratives designed to keep fans invested.
With confirmation from sources close to the creative process, Cody Rhodes is expected to showcase a fresh version of himself in upcoming events. While not a heel turn, this change represents a pivotal era for both Rhodes and the broader WWE landscape, and audiences will be watching to see how a renewed Cody Rhodes character shapes the future of SmackDown and beyond.
Not a turn but a character shift
— Cory of Bodyslam.net (@Cory_Hays407) January 9, 2026
