Drew McIntyre revealed that his active presence on social media played an important role in finally capturing the WWE Championship. Despite facing multiple setbacks in previous years, including interference and Money in the Bank cash-ins, McIntyre used his social media engagement to maintain his relevance and connection with fans.
Using Online Persona to Stay Connected with Fans
Over time, fans reacted strongly to McIntyre’s online character, whether through his sharp trash talk or the memes inspired by his posts. Embracing this attention, McIntyre has remained highly active on social platforms, a strategy he believes was essential to his climb back to the top of WWE programming.
McIntyre’s Take on Social Media and the Champion’s Journey
When asked on TMZ Inside the Ring about social media’s impact on his championship run, McIntyre said,
I think everything counts, for sure. You know, the character itself, timing, your ability in the ring, your ability on the microphone, your ability to connect with fans. But at the same time, we live in the world of social media so gigantic. And if you’re not using it to its potential then — try to put this nicely — you’re an idiot.
Social Platforms as an Extension of His Wrestling Persona
McIntyre described his approach to social media as a natural extension of his character, explaining,
So I have a lot of fun on social media. I basically am just myself. I run my mouth, I talk trash on everybody. The leash is off. When I first won the title during the pandemic. I felt like I’d reached my full form, and I was basically — I know I’m a version of myself with the volume turned up slightly. But I was still holding back a bit because I’m a bit of a bit of a crap talker.
From Early Title Wins to Complete Freedom in Expression
Reflecting on his initial title victory amid the pandemic, McIntyre shared that although he felt close to his fullest self, he still restrained some of his expression. Nowadays, however, he embraces unfiltered communication freely. He added,
And now like, the reins are off. I’ve been running my mouth non-stop for years. Sometimes I get my wrist slapped for it backstage. I’ll say whatever I want on social media, but I don’t care because my job is very simple: entertain the fans. As long as the fans are entertained, then I’m doing my job.
The Growing Role of Social Media in WWE Careers
McIntyre’s experience highlights how wrestlers today must harness social media to build and sustain their personas, engaging directly with fans beyond the ring. This digital connection has become critical for relevance and success in the modern wrestling landscape, influencing both character development and audience reception. As WWE continues evolving, social media will likely remain a pivotal tool for performers aiming to leave a lasting impact.
