Jey Uso, a widely popular WWE superstar known for his ‘Yeet’ chants, has come under harsh criticism due to recent booking choices. Fans and insiders alike have expressed frustration over WWE’s handling of his character, particularly following his brief World Heavyweight Championship reign after WrestleMania 41.
Despite the excitement surrounding Jey’s ‘Yeet movement,’ which originally gained traction alongside his brother Jimmy Uso during their time with The Bloodline faction, WWE’s current booking is viewed as undermining his momentum. This frustration peaks as Jey failed to secure the major title during a high-stakes gauntlet match on the July 14 episode of RAW.
Former WWE Employee Condemns WWE’s Handling of Jey Uso
Jonathan Coachman, a former WWE figure, openly criticized the company’s approach on the latest episode of The Last Word podcast. He deemed the decision to focus on Jey Uso’s ‘Yeet’ antics during a match for a world title opportunity as a serious misstep.
“What did Jey Uso do tonight? He came out, beat down Bron (Breakker) a little bit, and then started to Yeet?! And then, as the announcer alluded to it, he went back and, ‘Let’s do it again! Let’s roll it back.’ And he Yeeted twice during a match that would lead to a match to get his title back. Some of the dumbest booking I’ve ever seen.” —Jonathan Coachman, Former WWE Employee
Coachman’s comments highlight a broader sentiment among fans and analysts that WWE is not taking Jey Uso seriously enough as a contender for the top title in the company.
The Call for Jey Uso to Revamp His WWE Persona
Wrestling commentator Sam Roberts emphasized on his podcast the need for Jey to evolve his character, suggesting that a fresh direction might rekindle his push toward championship gold. Roberts hinted that an upcoming event, such as SummerSlam, could serve as a stage for this transformation.

“I do think it’s time for Jey to find a new purpose and a new specific opponent. Maybe that’s around the corner, maybe that’s for SummerSlam, I don’t know.” —Sam Roberts, Wrestling Commentator
The gauntlet match on July 14 saw Jey Uso battle Bron Breakker for a chance to face Gunther for the World Heavyweight Championship at SummerSlam. Unfortunately for Uso, the match ended with Breakker securing a pinfall after delivering a Spear, delaying Jey’s title ambitions.
Context on Jey Uso’s Popularity and Championship Run
Jey Uso’s reputation as one of WWE’s most prominent superstars is largely tied to his connection with fans through his catchphrase and unique style. His solo run following The Bloodline era helped him secure the World Heavyweight Championship at WrestleMania 41. However, his 51-day title reign didn’t solidify his position at the top, leading many to call for a new approach to his storyline.
Other WWE Storylines and Wrestler Updates
Meanwhile, several other narratives continue to unfold within WWE. A former WWE Champion recently recounted a frightening encounter in the ring with Brock Lesnar, describing how time seemed to freeze during the incident. Additionally, Seth Rollins’ injury has raised concerns about the future leadership of his faction, with talks surfacing about a possible replacement.
Triple H also addressed how veterans Randy Orton and Drew McIntyre reacted to the news that rapper Jelly Roll would compete in WWE. Meanwhile, veteran Goldberg was rumored to have been originally slated to dethrone Gunther at a recent Saturday Night’s Main Event, but plans appeared to change unexpectedly.
Another former champion voiced belief that WWE may not afford her talents following her exclusion from the all-female Evolution show, adding tension to ongoing roster discussions. Further drama surrounds Goldberg’s abrupt retirement and the suggestion that WWE should consider personnel changes in response. Lastly, Paul Heyman has declared a current WWE star as the “next big thing,” a title once held by Brock Lesnar, signaling fresh momentum for emerging talent.
Implications for Jey Uso and WWE’s Future Booking
The backlash against WWE’s handling of Jey Uso reveals a widening gap between the company’s creative decisions and fan expectations. As pressure mounts for Jey to receive a more serious and respectful push, the upcoming SummerSlam event presents a critical opportunity. Whether WWE chooses to reinvent Jey’s character or continue with gimmicks like the ‘Yeet’ movement will likely shape his trajectory for months to come.
With notable voices in the wrestling community calling for change, the company’s next steps in booking Jey Uso could either reinforce his star power or further alienate a passionate fan base eager to see him excel at the highest level.
