Jey Uso, known as one of WWE’s most captivating performers and top merchandise sellers, has recently taken a darker path in his character arc, sparking significant controversy. This unexpected heel turn, highlighted by a surprise attack on LA Knight, has drawn criticism from within the wrestling community, as observers question the timing and reasoning behind this move.
Legendary journalist Bill Apter, reflecting on Jey’s current popularity, expressed his doubts regarding the decision to push him as a villain. Apter described Jey’s status with fans as “medium hot,” noting the uncertainty surrounding his character’s direction.
“Well, his entrance is hot. Mixed up in character right now, so I am gonna go medium (medium hot) because he is kind of a tween right now. They are teasing him, possibly turning heel, which I think is a grave mistake, doing that. His merchandise might go right into the toilet at that point. So I would give him a medium hot at this point.”
—Bill Apter, Veteran Wrestling Journalist
Industry Veterans Question the Logic Behind the Sudden Heel Turn
Vince Russo, a well-known WWE veteran, also voiced his disappointment with how Jey Uso’s heel turn was executed. While he agreed that the concept of turning Jey heel was acceptable, Russo criticized the lack of buildup and narrative sense to the sudden aggression shown towards LA Knight.
On the show Legion of RAW, Russo criticized the storyline for its abruptness, pointing out the inconsistency in Jey’s actions considering previous events. He stressed the importance of logic in wrestling storylines to maintain audience interest.
“We’ve got absolutely no angles, nothing on this show. We need to do something. So, we’re gonna create an angle between LA Knight and Jey Uso. I have no problem with that, but can it at least be logical? Nobody is gonna Spear somebody after that somebody saved their backside. That is not gonna happen. Especially when you’ve been shoving Jey Uso down our throat for God knows how long. Now, out of the clear blue sky, Jey is saved, and he’s gonna Spear LA Knight,”
—Vince Russo, Former WWE Writer and Commentator
Future of Jey Uso’s Character in WWE Remains Uncertain
The backlash highlights a broader concern that Jey Uso’s sudden heel turn could undermine his existing popularity and merchandise sales. As WWE fans and insiders call for logically developed storylines, the company’s creative decisions around Jey’s character will be closely watched.
While the storyline is still unfolding, the coming weeks will reveal whether this controversial direction will pay off or damage one of WWE’s brightest stars. The reaction from critics and fans alike underscores the high stakes involved in shifting established characters in such abrupt ways.
