With debates ongoing about Karrion Kross and Scarlett Bordeaux’s WWE contracts, Hall of Famer Bully Ray has introduced a daring campaign aimed at turning Kross into a fan-favorite star, independently of WWE’s official lineup decisions. This plan leverages the Karrion Kross WWE fan campaign momentum to create widespread buzz and solidify his popularity.
On the Busted Open After Dark podcast, Bully Ray emphasized the organic support for Kross, especially noticeable during the SummerSlam weekend events. He highlighted how the audience reaction to Kross suggests a special connection forming between the star and wrestling fans.
Capitalizing on Fan Energy During SummerSlam
During SummerSlam’s post-show press conference, audible chants of “We Want Kross” made it clear that the WWE Universe is invested in the wrestler’s continuation. Bully Ray noted that WWE has so far underutilized this enthusiastic backing, which presents an untapped opportunity to boost Kross’s career trajectory.
Unconventional Viral Campaign Concept
Bully Ray laid out an innovative grassroots marketing plan that would blur the distinction between fiction and reality. He proposed that if Kross and Scarlett are not re-signed by WWE, they should actively promote themselves by traveling to each Monday Night Raw arena and rallying support outside the venues.
If Karrion Kross was not re-signed, this guy should take it upon himself, him and Scarlett, to get on a plane every Monday and go to every single arena WWE is performing in on Monday nights,
Bully said.
Be in the parking lot having people sign a petition saying ‘We Want Kross.’
The campaign would revolve around social media as well—Kross would publicly announce his appearance locations weekly, engaging with fans and amplifying his voice beyond WWE’s televised product.
Creating a Movement with Fans
Bully envisioned Kross standing on a van with a megaphone while Scarlett gathers signatures, symbolizing a petition-driven demand from fans for WWE to reintegrate Kross into their programming.
I’d have him standing on top of a van… not the Lex Express tour bus,
Bully joked.
Kross stands on the top of his van with a megaphone, bringing people in, cutting promos, and Scarlett collecting signatures.
This approach would provide real-time fan interaction, enhancing the sensation of a collective grassroots effort supporting Kross’s return.
Climactic Appeal to WWE Leadership
The campaign’s climax would involve presenting the petition, reportedly containing over 100,000 signatures, directly to WWE’s headquarters in Stamford, Connecticut, as a dramatic gesture emphasizing the demand from wrestling fans worldwide.
I would take that petition with all those names and videotape myself showing up to Stamford, Connecticut, and banging on the front doors of Titan Towers,
Bully said.
‘It’s Karrion Kross. I’m here with Scarlett Bordeaux, and I got over 100,000 signatures. I want to talk to Triple H.’
Potential Impact of the Campaign
Bully Ray believes that this strategy would place Kross in a strong position to capture fan attention and create a sense of urgency around his career status. The campaign could establish Kross as an undeniable, main-event-worthy babyface, with or without WWE’s official endorsement.
This would create a sense of urgency around Karrion Kross. This is how you get over, this is how you become undeniable.
If the plan takes shape, it may redefine how wrestlers can connect with their audience beyond scripted programming, demonstrating the power of fan-led initiatives in professional wrestling.
