Magic Unveiled Beyond Cards: In the vast realm of card games, Magic: The Gathering has not just endured but flourished, boasting over 40 million players and an annual revenue of $1.1 billion. Gavin Verhey, the principal designer at the helm since 2011, shared insights with news.com.au about the enduring success of this legendary game that has spanned over three decades.
One of the pivotal factors in Magic’s recent surge in popularity is attributed to a notable uptick in profits during the COVID-19 pandemic. As people emerged from lockdowns, the game offered a unique blend of strategy and social interaction, acting as a connective tissue in a world seeking reconnection.
Verhey emphasized the game’s adaptability and variety, likening it to chess but with the added dimension of personalized pieces. Magic’s continued appeal, he noted, lies in its ability to bring people together, a sentiment particularly resonant in a post-lockdown era.
The introduction of the ‘Universes Beyond’ label has been a game-changer, allowing Magic to crossover with beloved franchises like The Lord of the Rings, Doctor Who, and Jurassic Park. The recent announcement of a Marvel superhero franchise adaptation into a series of cards further expands the game’s reach.
Verhey reflected on the success of The Lord of the Rings crossover, sharing the personal significance of turning a childhood favorite into a card set that resonated strongly with players. The financial impact of The Lord of the Rings cards is expected to make it Magic’s best-selling set of all time.
Beyond franchise crossovers, Magic’s strategic pivot toward casual play has been instrumental. The introduction of the ‘commander’ format, where players create themed decks and engage in more relaxed gameplay, has proven wildly successful. Verhey highlighted that this format has not only retained competitive players but also welcomed a new wave of enthusiasts.
Drawing parallels with the booming board game market, Verhey sees Magic’s success mirrored in the global fascination with board games, valued at over $11 billion. Magic’s embrace of collectibility, evident in ‘collector boosters’ and limited-edition ‘serialised’ cards, adds another layer to its allure.
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The story takes a fascinating turn with the tale of a ‘1-of-1’ card of ‘The One Ring’ from The Lord of the Rings crossover. Acquired by celebrity musician Post Malone for $2 million, this unique piece exemplifies the fervor among collectors.
Yet, amidst the strategic brilliance, crossovers, and collectibles, Verhey believes the heart of Magic’s popularity lies in its ability to forge friendships. Having traversed the globe, Verhey has witnessed the universal language of Magic bringing strangers together. From South Africa to Australia, Magic serves as an instant connection, transcending borders and embodying the true essence of magica phenomenon that stretches far beyond the confines of cards and playtables.
Our Reader’s Queries
Are MTG universes beyond cards legal?
In February 2021, Chris Cocks revealed the upcoming series during the Hasbro 2021 Investor Event. While the sets showcased in this series may not be Standard-legal, they are typically legal in eternal formats.
Is the Dr Who set legal in Magic: The Gathering?
Doctor Who Commander cards with the WHO set code are allowed in Commander, Legacy, and Vintage formats. Additionally, previously printed cards with the WHO set code are legal for play in any format where a card with the same name is permitted.
Have the walking dead cards been reprinted?
The MTG Walking Dead cards have been given a fresh twist with in-universe reprints, transforming the characters into inhabitants of the eerie Innistrad plane. Magic: The Gathering fans can now enjoy the MTG Walking Dead cards in a whole new light, thanks to Wizards of the Coast’s latest reveal.
What is magic universes beyond?
Universes Beyond products come in various forms, such as Secret Lair drops with limited cards, overlays that feature cards in both the property and Magic with identical text, or even mixed in with premier sets. The possibilities are endless, and each product offers a unique experience for Magic enthusiasts.