The July 29 episode of WWE NXT on The CW attracted 675,000 viewers, earning a 0.16 rating in the 18-49 demographic, according to Programming Insider. While this viewership number fell short compared to the previous week’s 747,000 viewers during The Undertaker’s special segment, the rating in the key age group remained consistent. Nia Jax’s return to NXT coincided with this steady demo rating, highlighting a comparable audience pull between her comeback and The Undertaker’s prior appearance.
Understanding NXT’s Recent Audience Fluctuations
Over the past year, WWE NXT’s audience numbers and ratings have seen varying levels of engagement, with demo ratings generally ranging from 0.12 to a peak of 0.26. Notably, the highest viewership occurred following the move of NXT from SyFy to The CW in early October 2024, where the show recorded its top audience of 895,000 viewers and a 0.26 demo rating on October 1. Since then, ratings have stayed within a moderate range, reflecting consistent but fluctuating fan interest.
Ratings throughout July remained relatively stable, with the July 22 broadcast featuring The Undertaker drawing 747,000 viewers and a 0.16 demo rating, and the episode with Nia Jax’s return delivering 675,000 viewers while maintaining the same 0.16 rating in the key demographic.
Comparing Key Appearances and Their Impact on Ratings
The viewership data suggests that both The Undertaker and Nia Jax hold similar appeal for the 18-49 demographic on The CW’s NXT broadcasts. The 0.16 rating posted during Nia Jax’s comeback episode matches NXT’s recent high points in demo scoring, a figure that underscores steady audience engagement. Despite a slight dip in total viewers compared to the previous week’s Undertaker episode, the retention of the demo rating indicates that both talent have relevance for sustaining NXT’s core audience.
Contextualizing Ratings Within NXT’s Programming History
WWE NXT’s transition from SyFy to The CW earlier this year contributed to a surge in ratings, evident in the October broadcasts with audiences surpassing 800,000 viewers several weeks in a row. Since January 2025, viewership has averaged between 650,000 and 830,000, with demo ratings mostly settling around 0.15 to 0.22. This trend illustrates a consistent base of dedicated viewers while demonstrating the challenge of sustaining peak numbers outside special events or celebrity appearances.
Implications for Future WWE NXT Episodes
The comparable demo ratings for both Nia Jax’s return and The Undertaker’s special episode highlight the importance of high-profile talent in maintaining strong audience figures. Moving forward, WWE NXT may continue to leverage such appearances to boost visibility and secure stable viewership within the competitive television landscape on The CW. Monitoring future episodes will shed more light on whether these star power moments can translate into long-term audience gains or primarily provide short-term spikes in ratings.
