Swerve Strickland has expressed strong confidence in the progress All Elite Wrestling (AEW) has made throughout 2025. Speaking during San Diego Comic Con, Strickland acknowledged that the entire AEW organization has elevated its performance this year, contributing to notable improvements in the product and presentation fans are witnessing. His remarks also connected his recent sneaker collaboration with Reebok to AEW’s overall steps forward.
Behind-the-Scenes Collaboration Drives AEW’s Advancement
When asked about his recent Reebok deal for launching sneakers, Strickland explained that the success was not solely his doing but part of a larger effort within AEW. He emphasized the role of numerous teams working together on various fronts, beyond just the in-ring action. From marketing and social media to production and camera work, every department has significantly ramped up their contributions.
Dude, that wasn’t me at all,
Swerve Strickland admitted. That was just an AEW thing like, I really feel like over the last year, All Elite Wrestling, the marketing department, the social team like everything has just stepped up so much tenfold not just not just in the ring, not just the product you see on TV, not just like the stories and the people, like the talent. —Swerve Strickland
I feel like everybody behind the scenes from top to bottom, like the camera work, the production, like everybody stepped up so much. Like the last collab was the Young Bucks, they had the pumps and everything. They were like, okay, how do we take it up another notch? They were like, we’re gonna use Swerve. We’re gonna use you and we’re gonna link with AI (Allen Iverson). The answers was already like a thing. They actually let me pick one.
—Swerve Strickland
AEW’s Team Effort Points to a Promising Future
The collective efforts behind AEW’s improvement in 2025 seem to extend far beyond the spotlight, creating greater cohesion among talent and staff. Strickland’s remarks reveal how essential collaboration has been, involving everyone from top executives to production crews and marketing teams. This multifaceted approach helps explain why AEW’s presentation and engagement have reached new heights this year.
With such a broad base driving AEW’s advancements, fans and industry observers can expect continued growth and innovation in the company’s future endeavors. Swerve Strickland AEW game improvement appears to be a reflection of a unified team aiming to elevate the wrestling experience at every level. As this momentum builds, AEW’s ability to deliver fresh content and partnerships, like Strickland’s sneaker release, may set new standards within wrestling entertainment.
